Sharing the concept of jewellery and vending machines open a new retail model

In recent years, the domestic new retail concept has gradually emerged. Many companies have begun to deploy offline markets. A jewelry vending machine has appeared in some shopping malls in six or seven cities across the country. The Pioneer Jewelry Box is even more intelligent in jewelry sales. The concept of jewelry sharing is added to the terminal. Later, the domestic jewelry industry tycoon Chow Tai Fook also released a jewelry vending machine, which is enough to show that the interconnection of jewelry and the self-service vending system is an affirmation of the new retail model. However, many people are wondering, is it really a good business to sell jewelry, such as jewellery, which is low-frequency and non-rigid, requires purchase scenarios and long-term decision-making, to be sold in vending machines? The Pearl Box vending machine mainly sells light luxury jewellery, focusing on the young women's market. But it is different from ordinary jewelry vending machines. Under the general trend of sharing economy, the pearl box has added the concept of jewelry sharing. Many people hesitate when buying jewelry, because lack of professionalism and high prices will make decisions for a long time or make mistakes. But the 'unmanned jewelry vending machine' + 'jewelry sharing' model solves this problem very well. The user becomes a member of the platform and enjoys the automatic selection of styles on the unmanned terminal machine to change the wear, and only need to pay 199 yuan to take away one of their favorite jewelry on the machine. If you don't like it, you can change it at any time, which satisfies the ever-changing nature of women who love beauty. Talking about why they choose to use the unmanned vending machine + jewelry sharing model to sell jewelry, the relevant operation team said that jewelry is a very traditional industry, but currently facing the dilemma of high operating costs, a breakthrough point is needed. Vending machines are a good form, with low operating costs, and the rate of return is indeed equivalent to that of a small jewelry store. It is understood that a jewelry vending machine covers an area of u200bu200bonly about one square meter. Investors only need to put in one machine, and the operation team is solely responsible for the product, after-sales, and management, which is much lower than the cost of opening a special counter in a shopping mall. According to estimates by the relevant operation team, a machine with a good operating condition can pay back in half a year. This is a very good choice for college students and young white-collar workers. It is much easier than opening a jewelry store. And jewelry is cut in the form of a vending machine, will consumers really pay for it? Some jewellery industry operators believe that in the past, consumers generally chose to buy jewellery in stores because they could not judge the pros and cons of a product based on a flat picture alone. This is also a pain point for users of e-commerce. Jewelry accessories are sold through vending machines so that customers can see the real products and can buy and wear them, which solves many concerns of consumers. The above information is provided by the vending machine manufacturer. Please mark the reprint. Previous: Intelligent operation and accurate consumption data analysis of vending machines