Several factors influencing the effect of vending machine point operation

Several factors that affect the effect of vending machine point operation. The point operation effect of vending machines is a concern of every operator, but how to improve the point operation effect? What are the factors that generally affect the effect of point operations? Let me share with you and see what work we do based on these factors. There are actually many factors that affect the operation effect of vending machines, but they can be summarized into the following two categories: 1) Environmental factors 2) Business factors Environmental factors: Environmental factors refer to the external environment of the location, mainly Some factors that cannot be selected or changed for vending machine operators. Environmental factors mainly include: Temperature: Temperature is an important factor affecting the sales of vending machines. Generally speaking, if there is no special situation, the higher the temperature, the better the general point of operation effect will be. Humidity: Humidity is an important reference index for the dryness of an area. For example, if the area where a point is located is in a relatively dry area, the general people are more likely to have a specific demand, and the quality of the operation effect will be improved accordingly. Consumption habits: Consumption habits are one of the important factors that directly affect the choice of consumption in consumer channels. Consumption is generally directly related to education level, income level, customs, etc. It is another important environmental factor that affects the effectiveness of operations. Operational factors: Operational factors refer to the actual operating environment at a point, mainly for the factors that can be selected or changed by the vending machine operator in some actual operations. Operational factors mainly include: Location selection: Vending machine operation locations such as improper location selection and failure to effectively evaluate the surrounding environment and other constraints. For example, the flow of people, traffic trends, competition in the same industry, etc., will inevitably affect the effect of point operations. Therefore, site selection plays a key role in improving the effect of point operation. Competitive factors: Competitive factors are an issue that operators must consider. In areas where competition is too fierce, there is often a situation where there is too much food and there is less. Regardless of the cost input and the output of the effect, it is usually a loss that does not pay for it. Therefore, if operators want to improve operational effects, they must do a thorough research on competitive factors. Commodity factors: The needs of consumers are diversified. If the operator of the vending machine does not fully consider this factor to do a good job in product selection, the effect must be greatly reduced. For example, it is difficult to achieve good operational results without experience products, products, event products, etc. Marketing factors: Marketing is one of the important means to improve the operation effect of point promotion. If the planning and performance of marketing activities are not well done, it will often directly hinder the improvement of operation effect. For example, pushing hot drinks promotion in very hot areas and pushing cold drinks promotion in very cold areas will undoubtedly be a dead end. Another example is the promotion of high-priced products in low-income areas, and low-end products in high-income areas. Operational factors: Operational factors mainly refer to the operation company's quality control of point-of-sale transportation management. Cleanliness, equipment damage rate, equipment intact rate, out-of-stock rate, etc., are all important operations that affect the effect and output. There are many factors that affect the effect of the operation of vending points, but as long as vending machine operators carefully study in a serious and responsible attitude and do a few key tasks, they can often get twice the result with half the effort. For example, do a good job in the preliminary site selection evaluation work, try to avoid the negative costs caused by invalid sites. Another example is to do more active innovation in marketing and so on. If you have a purchasing plan, welcome to choose a trading company to cooperate with a powerful manufacturer of vending machines and unmanned vending machines. Consultation and ordering hotline: Manager Shang: Previous: Cost of operating vending machines in Guangdong and current models Next: Cost of operating vending machines and current models