Self-service vending machines are an industry where capital is booming and accelerating

From the point of view of the distribution of self-service vending points, according to the survey, the main distribution points of vending machines are located in factories/office buildings, accounting for 34.4%; secondly, subways/railway stations are also places where vending machine business owners are willing to distribute One, accounting for 22.8%. With economic development and changes in domestic consumption concepts, vending machines have become an emerging market for fast-moving consumer goods, attracting many beverage companies and even giants. Since 2016, the landing of new formats and species in the retail industry has accelerated significantly. Ali and Tencent&The two major groups of JD.com have recruited troops and competed in many fields. Traditional retail companies are not far behind, relying on their respective resource accumulation to actively try in some fields. Looking at the current round of new retail formats, the layout mainly revolves around two main lines: one is the digital platformization of offline retail, obtaining massive transactions and user data, and then conducting precise marketing and product selection layout. The second is to focus on consumers, restructure people and goods around consumers, and focus on user experience and convenience. According to statistics, so far, the cumulative financing amount in the unmanned retail field has exceeded 50 billion yuan. With the help of capital, start-ups quickly burn money and occupy the market. Among them, the unattended shelves became the most competitive field of unmanned retail in the second half of the year, with more than 50 players in the market. Analysis of the five major development trends of China's vending machine industry In recent years, unmanned convenience stores and various new self-service equipment have appeared in the public eye, such as unmanned supermarkets, unmanned coffee shops, and seafood sales equipment, and the market has shown some prosperity. scene. On the product side, vending machines provide more abundant products and pay more attention to the concept of healthy life; on the technology side, vending machines will carry out various service methods with intelligence as the core in the future, such as big data intelligent operation, face recognition, etc. On the enterprise side, traditional vending machine companies make the equipment more flexible through the empowerment of artificial intelligence technology, thereby promoting vending machines to serve more scenarios and provide convenient and fast services for people in various scenarios. Therefore, the area of ​​vending machines The penetration rate will be higher; in addition, enterprises can also use dense vending machine distribution points as a marketing medium to promote new products.

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