Seize the opportunity before the vending machine industry breaks out!

Vending machines are not new, but when the content changes from ordinary bottled drinks to fresh juice, rechargeable baby or entertainment (mini KTV), the entire industry is booming.　　 Internet players and capital markets are staring at this market. An online business empire has been formed, and most services and experiences remain online. Internet players have created an online empire and are confident and ambitious to change this route. They cooperated with offline merchants to transform food delivery, express delivery and retail, and also hope to cooperate with vending machines.　　As of 2015, there is one self-service machine for every 25 people in Japan. In China, with the rise of labor costs, urbanization, the upgrading of the vending machine manufacturing industry and the development of mobile payment, the vending machine market still has a lot of room for development. Mao Shengbo, a partner of Panda Capital, told Phoenix Technology.　　 People are willing to wait in line for hours for a cup of tea with red milk. They want to quickly buy a drink or hot coffee on the road. Vending machines provide more choices and display a broad market.　　Seize the opportunity before the industry breaks out　　In 1994, the first self-service vending machine appeared in China. In neighboring Japan, the streets and alleys are full of self-service vending machines, various beverage machines, hot coffee and hot lunches are also common.　　 Vending machines are a trend, but this business is not easy to do. Or there are resources in the upstream of the industry, which are food producers, such as Nongfu Spring; or there are resources offline, which can enter a good location. If it can be put in schools, the cost of buying machinery can be recovered in more than a year. Point resources, operational capabilities, and scale are indispensable, otherwise it will not be easy to find opportunities.　　 Some people with local resources, as long as they find a good spot, they can buy or lease several self-service vending machines. Long Fei (a pseudonym), a staff member of the self-service vending machine manufacturer Easy Touch Technology, told Phoenix Technology that in addition to large customers such as Youbao, many small customers who only purchase a few machines buy their machines.　　'I always find a spot before buying the machine. I am not a local and I don't have the resources to buy it. He heard from a colleague in charge of automatic milk vending machines that someone put two automatic milk vending machines in an elementary school.'All kinds of yogurt, yogurt and the like are sold crazy, and the cost is recovered in less than two months. But this is also a very special case. '　　The scale effect is very important. 'Vending machines generally require economies of scale. For example, it is possible to form a scale if the number of stations is more than 30,000. On the other hand, it also depends on the input-output ratio of a machine and other revenues such as advertising. The machinery and equipment leased by Youbao accounted for nearly 80% of the equipment at the end of 2015; as well as the billing period, etc.; as the equipment reached a certain amount and formed a scale, in 2015, there was a small explosion in the advertising revenue of Youbao. '　　 The increase in advertising revenue also just proves that the traditional offline terminal is the physical entrance of the Internet, and the driving effect is also apparent.　　 In addition, a good point can increase the flow of people and the conversion rate. But if entrepreneurs rush in in a swarm, the spot fee may also rise. At the same time, comprehensive utilization capabilities are also very important, including how many machines an employee can manage, how long the machines need to be repaired, and intelligent control of inventory.　　 This article is organized by the vending machine, this article does not represent the point of view of this site Previous post: Analysis of the feasibility of unmanned vending machine market launch