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Fresh produce is a daily necessity for common people. With the continuous development of e-commerce, China's fresh food e-commerce market will still show a rapid growth trend in the next few years, and smart fresh food cabinets have also become a mainstream way for residents to consume fresh food. What are the reasons why smart fresh cabinets are popular with residents in the community? Offline is still the main force, but online is growing rapidly: China's fresh food consumption market will still be dominated by offline, accounting for 75%-85% of the market share. Online fresh products started relatively late, but are growing rapidly. Upper-middle class and affluent consumers, new generation consumers and experienced online shoppers are the three major consumption forces driving the growth of fresh online business. According to the different consumption capabilities of the market and the possible development of the supply side, it is estimated that by 2020, online fresh food consumption will account for 15%-25% of the total urban fresh food consumption. Smart fresh cabinets are very popular in the community for three reasons: 1. Shorten the shopping distance. A fresh vending machine is placed in the corridor on the first floor of the community or in the public garden of the community, and it only takes 3 minutes to buy food. It usually takes about an hour to queue up for settlement at the supermarket to buy vegetables, but this hour, the vegetables are bought from automatic vegetable vending machines, and the rice is already ready. 2. It is more convenient for the elderly to shop. Many families are formed by young people running around outside, leaving the elderly to cook at home with their children. The elderly are not as physically strong as the young when they are old, and cooking with children is distracting. With vending machines, they can buy food in the shortest distance, cook quickly, and take their children better. 3. Vegetables are fresher. Because the smart fresh cabinet has a fresh-keeping function, the vegetables on the shelves are much fresher in the vending machine than in the supermarket, which is more conducive to a healthy life. 4. As far as investment is concerned, it is relatively stable to do community market projects. Using fresh vending machines to put them in the community has low cost and fast returns, and there is a trend. Since the fresh food industry is still the main consumer group offline, the inability of the fresh food industry to reach the last 100 meters in recent years has always been a pain point for operators. As one of the new retail representatives of smart vending machines, smart fresh cabinets combine hardware equipment and software systems to solve problems and become a representative of the community fresh retail industry.
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