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The in-depth cooperation between Gravity Sensing Unmanned Vending Containers and Jiahao Company is about to open a new retail era for chilled beef. What is new retail? In October 2016, Jack Ma first proposed'new retail' at the Ali Yunqi Conference. Since then,' 'New Retail' has officially entered the public eye. Ma Yun said:'In the next ten or twenty years, there will be no e-commerce, only new retail. 'New retail' is still a retail business model in essence, but unlike traditional retail, new retail pursues 'online + offline' and integrates into the Internet ecology, cloud computing and big data business to rebuild the retail industry’s business model. The form of'people, goods, field'. In November 2016, the General Office of the State Council announced the 'Opinions on Promoting the Innovation and Transformation of Physical Retailing'. The national policy coincides with the predictions of e-commerce giants, pointing out that the development of physical retail is facing unprecedented challenges, and proposing that physical retail should promote online and offline integration. The key is to make online Internet power and offline physical stores. The terminal forms a real synergy, thereby completing the optimization and upgrading of the e-commerce platform and physical retail storefronts in the commercial dimension. Simply put, it is the development of new retail. Why develop a new retail model of chilled meat 1. Disadvantages of e-commerce chilled meat E-commerce has never found a realistic path that can provide customers with real scenes and a good shopping experience like physical stores. Because of the short shelf life of cold fresh meat, it must be transported through the cold chain. Not only is the cost high, but the express fee is expensive. After an account is calculated, the profit is earned by the platform and the express company. Not only that, express delivery can’t completely guarantee that the meat will not deteriorate during transportation. The nearest place can be reached in a day, while the far place can be reached at least three days. If the meat has begun to deteriorate when it is delivered to the customer, the customer’s shopping Poor experience will affect the reputation of the product and the praise rate of online stores. 2. Traditional retail channels are blocked. Most of the businesses in traditional offline stores are one-shot deals, and there is no stickiness at all. Moreover, compared with the low price advantage that e-commerce platforms are proud of, offline physical stores have costs such as store rent, rent, water and electricity, labor, etc., plus more intermediate links, from enterprises to agents, each link Both need profit. Therefore, the goods delivered to consumers will naturally be more expensive than online, and it will also cost customers time and travel costs. In summary, in order to solve online and offline problems, the development of a new retail model of chilled meat has become an inevitable trend. How to start the new retail of chilled meat. The concept of 'new retail' was put forward to bring offline retail to life. Many refreshing and bold attempts have emerged in the market. The use of gravity-sensing fresh vending machines is one of them. It can play a role in the development of a new retail model of chilled meat. Gravity-sensing unmanned vending machines use the 'weight-sensing principle' to accurately sense the weight of items with an accuracy of 1 gram. It not only saves the work of attaching electronic tags to each product, but also recognizes the information of the product through the background terminal operation, which greatly reduces the cost. Gravity-sensing unmanned vending machines use the 'weight-sensing principle' to accurately sense the weight of items with an accuracy of 1 gram. It not only saves the work of attaching electronic tags to each product, but also recognizes the information of the product through the background terminal operation, which greatly reduces the cost. The way to purchase gravity-sensing unmanned vending machines is to scan the QR code, open the cabinet, pick up the goods, and automatically settle after closing the door. Customers who want to open the sales cabinet must first scan the QR code on the cabinet with their mobile phone. After Unicom has bound the payment account, the customer can open the cabinet door to take out the goods. Subsequently, the vending cabinet will automatically deduct money from the customer's WeChat account or Alipay according to the change in weight. Gravity-sensing unmanned vending cabinets have developed a safe consumption mode that binds IC cards and mobile phones to elderly customers and school students, so that families can feel more at ease! Previous post: How to solve the failure of the Dongguan vending machine pipeline?