Operation mode of automatic sample dispatching machine for brand cooperation

01. I ran into the Funapie prototype in the business district. In the lobby of a business district in Shanghai, I saw 5 or 6 various vending machines side by side. The first thing I saw was 2 coffee machines. I chose this location. Ah, there is a 100-square-meter Starbucks next to 5 meters. If the price difference is within 2 times, most people will still choose Starbucks, not to mention the taste. After all, the premium value of the overall atmosphere is there, and there is more Luckin, whose price is more than half the price of Starbucks, has not been seen, but such a commercial area must have opened its mouth somewhere, so the number of customers who come to these two coffee machines to buy coffee is really too limited. The coffee machine still has to be put in the hospital. There may be opportunities in the scenes where the atmosphere and brand requirements are lower at the airport. There is a machine next to it, which aroused my interest. It is called Funna. The billboard is very eye-catching. It turned out to be a Taiwanese prototype, so I tried it. First, I scanned the big QR code and asked to get the app. After registration, there was a free column link on the homepage, clicked in, and a QR code was generated. I scanned it on the machine, and came out a facial cleanser called Vitti Aier Cleansing Cream. It’s still a Korean product. This is ok. I wonder if I can get something more. Click again for free, but today’s The quota is used up, and it is estimated that there will be tomorrow. Old ancestors often said that there is no free lunch in the world, but I got a free lunch. Did I lose anything? I downloaded Funna and registered with my real-name mobile phone. Nothing else was lost. I was wondering, if I could represent such a machine, would it really be possible to earn money? There happened to be a phone number below, and I immediately contacted the Funna company. With a passage with the manager, 02. Hello, dialogue with the business manager of Funna, I would like to consult, manager: Hello, please tell me: This machine is really good, and you can get something for nothing. Is it a prize? Ongoing? Manager: No, some goods are relatively small, and they will be gone after delivery, and some goods will be delivered continuously. I have store resources, can this be an agent? Manager: That's it. We don't make much money as an agency. There are two ways of cooperation. Let me say, um, which two ways? Manager: One is pure rent. We give you 6000 yuan per year. The other is to give you gifts of 20,000 to 30,000 and gifts of 20,000 to 30,000. How can we send them this year? Manager: You got it wrong. The gifts of 20,000 to 30,000 are extra. When renting, you can engage in activities. The gifts in the machine are not counted in it. Well, if you act as an agent in this way, you won’t make much money. It's money, but shopping malls will definitely welcome it. This has a very good drainage effect. Manager: Yes, many shopping malls introduce us to the same idea. Then, how many units are there now in Shanghai? Manager: There are already more than 700 units. Your model is really good. People sell things and you send them. How can business be bad? Are you cooperating with Tmall? Manager: Tmall is a partner. We have our own channels. We take the liberty to ask, how can we make money from this gift? Manager: We have a lot of activities, including online advertising and offline activities, big data push, and there are many ways. Well, yes, I am a self-media person in the field of unmanned retail sharing. I will add your WeChat later. , Have a good chat, manager: ah, ok, ok; 03. Funna needs to give more value to the brand. Seeing this, we all have a doubt, automatic prototype, how does this make money, in fact, now sells goods It’s too difficult, unless there is a monopoly, but the delivery is different. How easy it is to send. This is also the reason why Funna can quickly shop more than 700 points in Shanghai. From the profitability perspective of Funna, I think of many years ago. AC Nielsen, then this company is the gospel of the people of Shanghai. It has been sending various brand trial products in the subway for a long time, passing by and sending one. And now the fun is the modern version of AC Nielsen. It is estimated that every sample will be sent. , The brand still needs to give Fun a sum of money, but Funa makes a lot more contribution to the brand than AC Nielsen. AC Nielsen has given it out, but I don’t know who it was given to. It’s only difficult to evaluate from the next stage of local sales. Judging the effect of delivery, and for Fun, after you download the APP, you have already bound the identity information, you can perform big data analysis on customers, and it is estimated that the APP will push the product advertisements of the categories you are interested in. This is quite accurate. For the Funna platform, as long as there are brands coming out one by one, as long as they need to be promoted, their business will never be short. Of course, how to add value to the brand? In fact, in the process of operation, From the perspective of fun, I feel that there is one more step missing. It is completely possible for customers to pay attention to the brand's official account before receiving it. In this way, every time a piece is sent, the brand's official account can be followed once. Such more accurate fans at least It is worth 10 yuan. The material cost of the cleansing milk I just received is up to 5 yuan. If you include the promotion fee for fun, it can also be counted as a free gift or earned. If you do this, the value of the fun will be even greater. Multi-brand recognition; of course, how to use the precipitated users better, this will test the marketing skills of each brand;