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Operation dry goods | Must see! How can we increase the revenue of vending machines?
In recent years, the convenient and highly experienced consumption model of vending machines has gradually gained popularity among the public and has been favored by terminal consumer groups. From the unfamiliarity at the beginning to the current familiarity, indispensable, the development of vending machines during this period can be said to have gradually developed and penetrated into all aspects of life, which has also accelerated the rapid growth of its number and the formation of the industrial chain layout. . Although the profits are considerable, how to maintain and steadily grow profitable operations is the core issue they really care about. So how can we increase the profitability of vending machines? What are the main problems facing operators? The following halooo summarizes a few references for you: 1. Strengthen the control of operating costs. As an operator, you should monitor the background and sales data of this vending machine in real time, specifically divided into the following four parts: 1) timely replenishment of goods; 2) Commodity placement and inspection of the machine's own image and equipment; 3) Regular offline activities; 4) Replenishment and recovery of funds in a timely manner; 5) Increase of products with high gross profit value-added 6) Product matching based on the level of gross profit , Taking into account both mainstream products and overall profit. 2. Realize the innovation of commodity channels. Pay attention to the sales data of commodities at any time. For some commodities with low sales rate, we must remember “innovation”. After in-depth market research, you can change to a supply channel with a high sales rate. Because the product sales are not good, either the product itself is not recognized by the market consumer group, or the brand awareness is low, or it may be the quality of the product itself. Even the product age, taste, poor packaging, price and other factors. 3. Choosing high-quality placement points Since vending machines entered the market, point selection has always been a problem. The position of the vending machine largely determines whether it can be operated and whether it can bring profits. Here are a few elements of point selection: 1) According to the product for the crowd. Such as student crowds, white-collar workers, singles, etc. 2) Choose an area where the consumer group is younger. 3) Seek areas where the flow of people is dense and concentrated, and has purchasing power. 4) Depends on the characteristics of the product. What products are sold or a certain category of products are mainly based on the consumer groups and consumption habits in the area where they are placed. 4. Choosing a category of high cost-effective products. What products to sell can determine the location and the expected return. Understand consumer demand, master consumer behavior, and formulate sales plans to achieve sales expectations. The operation of vending machines is not only a tactical level operation, but also the operation work should be raised to a strategic level. Only by formulating a feasible operation execution plan based on population, channel and market can it be better achieved in the field of vending machine operation. Expect sales results and create wealth! Hope the above summary can be helpful to you!
Collectively, the effect of vending machine on industrial society has been to eliminate vending machine manufacturers and drastically reduce the time long associated with commercial vending machine.
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