No one picks up a cupboard for breakfast can earn nearly 10,000 yuan a day, how did he do it?

1 Can Bobby Mantou be replaced? Some time ago, I chatted with a friend who is very successful in catering. He asked me how to open a bun shop. I asked him why he wanted to open a bun shop. His idea was to make a boutique bun brand. Take Shanghai as an example. The overall image of the most popular Bobby Mantou is really bad. The steamed buns provided by the central kitchen are not delicious at the scene. He wanted to upgrade the bun shop and find the team to make exclusive fillings. In fact, the taste is not the most important thing. , He wants to upgrade the storefront of the bun shop, and raise the experience of the outer packaging service to two levels. Such a bun shop does not worry about no business in Shanghai. I also very much approve of this point of view. My suggestion is breakfast culture. Upgrade, because the entire breakfast market is basically a mixed bag. There are countless brands for dinner. The breakfast brand is really nothing. Of course, I don’t particularly agree with the operation of a physical store, because there are more people who silently want to replace Bobby. Why Bobby It’s alive and well and it’s on the market. The big reason is that the steamed buns that are frozen and steamed on the spot do not taste good like Bobby’s, and the buns that are sold for more than 2 yuan are not necessarily made by anyone who makes it. Well, it’s not easy to replace it, and if it’s made and sold now, it’s hard to find a store. It’s completely trapped in the vast ocean of traditional restaurants, and the experience of mixing breakfast and dinner is not good. So this is a problem. I always think that breakfast is self-explanatory. Picking up the counter is a way, and I have written a few articles. Today I just saw a circle of friends posted by a group of friends. It was reported by the CCTV official account. It was said that a small breakfast shop was on fire, and it was able to make nearly 10,000 yuan a day. It’s a bit strange. Qunyou is an investor in a brand of breakfast vending machines. I have been paying close attention to their progress. How could he share the content of the shop? Open the article and you can understand it. It turned out to be a self-pick-up cabinet-style breakfast shop. According to the report, 2 Shanghai has launched a self-pick-up cupboard breakfast spot with a daily turnover of nearly 10,000 yuan in a corner of an office building in Huangpu District, Shanghai. The self-pickup cupboard-style breakfast shop is the first one opened in Shanghai, and it is almost in operation. For a year, after placing an order on the mobile APP, the reporter can receive a reminder of picking up the meal code and completion of the production in about 2 minutes, and then scanning the code at the self-pickup counter, and quickly received the order he has ordered. During the visit, the reporter observed that the breakfast shops in the front and back stores are mainly designed for office workers. Most of the stores choose the route of office workers, from pancakes and fruits, meat and cabbage buns, to coffee bean syrup, basically 10 You have to get a nutritious and healthy breakfast for around RMB yuan. The reporter also learned that this digital breakfast shop in Gopher Center, Shanghai was opened in July 2019. The person in charge of the company told reporters that the average traditional convenience store may take one day. 100 to 200 orders in a morning, this is already a limit. Now, before 12 o’clock every day in this store, the service order volume has reached a high peak of 400 to 500 orders throughout the breakfast period. This store opened in June this year. Profit has been achieved, and the number of orders per day is currently 700-800, so that the sales of a single store can reach about 9,000 yuan, and the operating flow of about 200,000 yuan a month (Saturday and Sunday will be a little bit); 3 Breakfast The three opportunities in the cabinet are a bit big. Perhaps it is the dividend of the times. The country has always advocated the breakfast revolution. Looking at this article is a report by CCTV, you can know how much the country attaches importance to this area. There are 3 opportunities in it. Point, the first opportunity is to start a plate for this company. I haven’t been there yet. According to reports, this company’s model is front cabinet + back store model. The store should be full of standardized steamed products, customers After the order is placed, the employee directly removes the order from the steamer and puts it in the self-lifting cabinet. The customer takes it and walks away completely without contact. This seems simple but requires high requirements for the overall supply chain. Every link must be very meticulous. For ordinary For investors, it is unrealistic to engage in this. It is said that the company was invested by Ali, and the second opportunity is to join this model or to pick up the counter. This company is currently in Shanghai, and you can talk to them about joining. According to this company At present, there are relatively mature operations and maintenance. It can also make a lot of money to open one in business parks all over Shanghai. At present, as far as I know, several similar brands are already in operation. If it is successfully rolled out, it will be a real opportunity for franchisees. , Central kitchen distribution + point-to-point on-site production + self-pickup cabinets. This is much lighter than the traditional restaurant model, and easier than most specialized take-out stores. The third opportunity is to learn from other channels, Meituan and Ele. They started to build a large number of take-out counters. The profit model of their take-out counters is to directly ask the take-out staff to charge a fee of about 20 cents each time. The advantage of this self-pick-up counter is that it basically does not require operation and maintenance, but there is also a big problem that is the order quantity. A cupboard can reach the peak of 200 yuan a day, and it’s only 40 yuan. I don’t know if it is enough to cover the rent in the office building. Meituan is definitely willing to open the self-pick-up counter agent, which is very good for them. It is beneficial and will give support, but now most people order takeaways and still need to be delivered to the door. Self-pickup counters have not become a user habit at present. Another point is that the self-pickup cabinets must be combined with the dinner. In fact, it is very repellent to do it. For dinner, especially in the range of 20 yuan, this price will be exploited by the artificial rental platform. When the time comes, we will have a chicken feather, so it is still a good breakfast category. The biggest opportunity is the second opportunity to join a mature brand. I will go to the next scene tomorrow and the day after tomorrow. Please pay close attention to the follow-up report. This opportunity point is located in the first and second tier cities. Follow the direction of the big brands and make money.