New farmer's market, fresh vending machines enter the community

With the consumption upgrade and fresh food e-commerce gradually gaining popularity, even though the price of organic fresh food is much higher than usual, it still enters the homes of many people. However, these high-net-worth users are not so easy to obtain. Therefore, many organic vegetable sales are mainly used to enter the community through the business model of vending machines and slowly accumulate users in the form of operating high-end communities. Some emerging self-operated farms plan to cut into this field from the three dimensions of farm + vending machine + community. The quality of food is controlled through self-operated farms, and users are contacted closely through vending machines, and self-service vending machines become a channel for diversion from offline to online during the process of payment and scanning, thereby forming a community. Community farms also increase community activity and influence by organizing farm sightseeing, picking and other activities, and ultimately form a virtuous cycle between offline and online. As we all know, for fresh food e-commerce companies, the supply chain and last-mile delivery have become key elements to measure the strength of a company. Create fresh vending machines to deliver organic vegetables to consumers. The community farm adopts a model of cooperation with high-end communities, placing vending machines downstairs in the community, and an average vending machine can serve 1,000 households. The fresh food vending machine can keep organic vegetables fresh for 7 days through the constant temperature mode. During this period, users can pay by scanning the QR code. Since WeChat has the function of paying more than 5 yuan to automatically follow public accounts, offline fresh food is automatically Vending machines also play a role in diversion from offline to online, and at the same time use more types of vegetables and various community activities to stick users online. Vegetables in the vending machine for 7-14 days will be packaged and sold to cooperative restaurants to reduce the loss rate. Organic fresh products are mainly targeted at mid-to-high-end communities in cities. For white-collar workers with good economic conditions, they are willing to buy food ingredients one-stop through fresh vending machines, which saves time and effort while ensuring the quality of food. The sales management system of the vending machine can accurately obtain users' buying habits, analyze the sales of different fresh categories through online big data, and supplement products in time to cater to the consumption intentions of local community groups. In addition to organic vegetables and fresh food, the automatic fresh vending machine will also put some cola, paper towels and other daily necessities to attract consumers. At the same time, for operators, the large screens of fresh vending machines can also create unexpected advertising revenue. It is understood that the combination of organic vegetables and automatic fresh vending machines in residential communities is gradually becoming popular in major cities in China. Healthy food resources combined with convenient purchasing models are not the ideal lifestyle pursued by modern people? The above article is provided by a vending machine. Please mark the reprint. Previous article: Egg vending machine appeared in Chongqing and was well received by the public