Mobile Internet promotes all-round innovation of vending machine functions

Many tourists who have been to Japan are impressed by the local vending machines all over the streets. It is understood that Japan has the most vending machines in the world. However, with the increase in per capita GDP and the innovation of payment methods, vending machines are also showing a rapid development momentum in China. The grafting of the mobile Internet and the vending machine has also combined the vending machine with the most popular elements such as O2O. The prospect of vigorous development has also made capital favor it. Statistics show that there are close to 6.5 million vending machines in Japan. At present, the number of domestic vending machines is less than 100,000, which is very different from the United States and Japan and other countries. At the same time, the overall blank rate of the industry in the second and third tier cities is still at a relatively high level. Although vending machines are not new in China, their development has been very slow for decades. Many investors who want to make a big splash in this industry are all in trouble. In the view of industry insiders, the small inventory of traditional vending machines, high management costs and single profit model are important reasons for the slow development of the industry. According to relevant domestic authoritative data calculations, when the per capita GDP exceeds 10,000 US dollars, it will reach a flash point for vending machines. The increase in consumer demand, labor costs and venue rents will give rise to market demand for vending machines. At present, 8 provinces in 35 provinces and cities in China have reached this level, and the vending machine industry still has great potential for development in the Chinese market. With the continuous improvement of the social environment, it is expected that more and more vending machines will appear outdoors. It is estimated that the domestic market will increase by 100,000 to 200,000 vending machines each year. The continuous innovation of payment methods has also perfected the basic conditions for the rapid development of vending machines. Taking Shanghai as an example, most consumers do not have the habit of carrying coins and change with them, and it is very inconvenient to get a lot of coins. Nowadays, most of the vending machines in the subway have opened transportation card payment, WeChat payment and Alipay sonic payment, and transactions can be easily realized through mobile phones or transportation cards. This not only caters to the payment habits of young people, but also increases transaction volume. Subsidies for marketing activities also bring additional income to the vending machine industry. On the other hand, through mobile payment and other methods, vending machine manufacturers can analyze consumption data and preferences through big data and other methods, and while obtaining traffic, they can also monetize traffic, thereby bringing new business models. In addition, with the development of the mobile Internet in the past two or three years, intelligent vending machines have appeared with advertising screens and interactive screens, which can provide interactive content when customers consume and provide value-added service space for vending machines. The smart operation system of some vending machines can also automatically collect the lack of stock status and replenishment timing of the vending machines, thereby reducing operating costs, which has a significant effect on increasing the profit of the retail industry with low gross profit margins. The above information is provided by vending machine manufacturers. Please mark the reprint