Large-scale production of high profits, vending machines are popular in colleges and universities

In the blink of an eye, it’s the beginning of the school season. Due to the characteristics of stable traffic, high demand, and high quality of students, colleges and universities have become high-quality point resources in the hearts of vending machine operators. So, if you already have a school point, how do you optimize the self-service coverage, how to locate these unmanned vending machines in various locations on the campus, and how to maximize the resource value of the point? Generally, colleges and universities have a relatively large area, and there are many places where vending machines can be placed. So where to put the vending machines in order to get the best results? First, consider how many points are needed to place the vending machine throughout the school, whether it needs to cover all areas, or only consider the area with the greatest demand. It is best to have a campus map, mark down the areas with high traffic with markers, and use different color blocks to mark the level of traffic in each area. Secondly, through research and investigation to understand the differences and demand intensity of students in different regions, according to the results to formulate different product sales strategies at each point. For example, vending machines in cafeterias, libraries, and dormitories must provide different goods or services. If they treat all beverages equally, it will inevitably affect the acquisition of higher profits. Even if it is placed in a teaching building, there are many locations to choose from. How to choose it is not a matter of personal imagination. Therefore, it is necessary to analyze the walking path of students in each popular area and observe the highest point of traffic to guide the selection of the specific placement point of the vending machine. Although the vending machine has its own offline advertising function, it is still possible to do some low-cost or even free campus promotion activities to obtain higher operating income. Student consumption is individualized and diversified. It is the leader of the future consumer group and the leader of social trends and consumer fashion. When choosing a vending machine, you can choose some of the more trendy ones. It is best to customize vending machines with some functions according to your needs to increase the attractiveness. In addition, in terms of payment methods, try to choose vending machines that support mobile payments to cater to the mainstream payment methods of young people. Promotion strategy, formulating product promotion strategies based on festivals or actual inventory and sales data can not only increase popularity, but also drive sales. Vending machine operators can use the hardware of the vending machine to play promotional advertisements. For example, the vending machine has a large smart touch screen and uses the large screen to display promotional information. This is not only convenient for users to watch, but also helps them to buy goods and increase their information. The experience of the authenticity of the product increases the trust in the product. Use school forums, BBS websites and other communities that are currently popular among students for marketing. Use soft articles, stories, pictures or videos to publish marketing advertisements on its website platform to attract the attention of college students and achieve a certain promotion effect. It is difficult to obtain high profits by relying on a vending machine alone. Only by achieving a certain scale can it bring in more substantial income, and efficiency is the basis of scale. Efficient management is not only reflected in the aspects of inventory, replenishment, and maintenance, but also in the effective behavior analysis of consumers and the formulation of commodity strategies. To achieve such efficiency requires a set of mature intelligent systems to assist. Through the back-end intelligent system, all data can be seen at a glance, and the operating status and indicators of each vending machine can be easily obtained, and big data can be used to manage product procurement and distribution needs. Through the analysis of various data in the background, we can understand the differences in consumption and demand preferences among various points, and promote the achievement of precision marketing. The above article is provided by vending machine manufacturers. Please mark the reprint. Previous article: Vending machines help operators seize the terminal retail market