Jewelry vending machines target the millennial market with promising prospects

In addition to convenience stores, vending machines are also regarded as the next outlet in the retail industry. With the further development of non-cash payment and mobile devices, vending machines are nothing new in China. However, compared with the variety of products in neighboring Japan, most vending machines in China are only limited to food, including Hot and cold drinks, snacks, alcohol products. But this year, a jewelry vending machine appeared in some shopping malls in six or seven cities across the country. In an era of rising labor costs and high rents, selling jewelry with vending machines sounds like a solution. However, many people are wondering, is it really a good business to sell jewelry, such as jewellery, which is low-frequency and non-rigid, requires purchase scenarios and long-term decision-making, to be sold in vending machines? We chatted with a business operator who specializes in jewelry. The original jewelry company operators split the jewelry into basic bracelets and beads and put them in the vending machine. Consumers can choose the beads on the vending machine for free combination. The price of the beads is not cheap, the price is 100-200 yuan between. Combine a personalized bracelet, the price is about 600-1000 yuan. Borrowing the fast fashion business philosophy, the main focus is on the millennial market. At present, jewellery operators have launched machines in six or seven cities including Shenzhen and Chengdu. According to its team, 10 machines in Shenzhen and other places have achieved profitability. Talking about why they choose to use vending machines to sell jewelry, the operator said that jewelry is a very traditional industry, but currently facing the dilemma of high operating costs, a breakthrough point is needed. Vending machines are a good form, with low operating costs and high efficiency. Previously, automatic jewelry vending machines have also appeared, but they are all used as marketing tools for big brands. For example, Chow Tai Fook once placed gold jewelry vending machines in new stores to attract consumers' attention. The area of u200bu200ba jewelry vending machine is only 1.5 square meters. At present, most of the machines are put in shopping malls in second and third tier cities, with monthly rent ranging from 1,000 to 5,000 yuan, which does not require excessive labor costs. The cost of putting a machine and the products in it is about 100,000 yuan, which is much lower than the cost of opening a special counter in a shopping mall. If you start with e-commerce, online traffic is too expensive, and the price for cultivating users is higher. According to estimates by the operator’s team, a machine with a good operating condition can pay back in half a year. According to the 'Chinese Urban Consumer Survey: Jewelry Consumption' issued by the Provincial Trade and Exhibition Bureau, the purchase of jewelry by the 80-90 generation of jewelry consumers has changed from the collection and preservation of the old generation to the daily work wear, and the frequency of purchase has increased significantly. Pursue more personalized products. The jewelry vending machine is equipped with a display screen that can display product images in 360 degrees, and users can observe products in multiple dimensions and zoom in and out. At the bottom of the purchase screen, a consumption scene was also set up, and some finished bracelets with good matching were arranged for consumers' reference. With the emergence of light luxury jewelry, the competition in this industry will become increasingly fierce. In addition, for vending machines, advertising revenue is also one of the growth points. In the future, more and more luxury goods companies will join the ranks of vending machines. The above information is provided by vending machines. Please mark the reprint. Previous: Intelligent innovation of vending machines accelerates the development of China's terminal retail