Is unmanned retail really promising?

Many people may not know that the vending machines that appeared on the street and on the side of the road had already appeared two years ago. It just didn't seem to be satisfactory at that time. Let's go and see with the author now! In July 2017, Taobao's first unmanned convenience store opened, starting a frenzy of unmanned retail. Including JD.com and Suning, countless brick-and-mortar retailers and Internet entrepreneurial teams have been involved in this trend. Players and capital, like the crucian carp who crossed the river, flooded into this track. The famous ones include Bingo Box, F5 Future Store, Take GO and so on. There are 138 unmanned retail companies. As of the end of 2017, there were 25,000 unmanned retail shelves in the country, and 200 unmanned convenience stores had settled in total. This is a new outlet for unmanned retail. A total of more than 4 billion yuan of investment was attracted throughout the year, and the limelight has competed with shared bicycles.'The tuyere comes faster and goes faster'. No one expected that after the autumn breeze that year, only a chicken feather would be seen. The first batch of Bingo Box unmanned convenience stores that landed in Shanghai closed as early as September 2017 because they couldn't stand the high temperature. After entering 2018, it has successively exposed negative news such as layoffs, executive departures, and performance failures. And another neighbor convenience store was regarded as the dark horse of the unmanned convenience industry as early as the beginning of its establishment. On July 31, 2018, more than 160 stores in Beijing were closed. The company announced that it has basically gone bankrupt due to a monthly loss of 5 million, continuous losses and lack of hematopoietic capacity. The unmanned shelves that were once favored by capital, many brands have fallen down like dominoes. At the beginning of 2018,'GOGO Xiaochao' announced the cessation of operations, which was the first unmanned shelf company to close down in the country. Since then, Ape will lay off 60% of BD personnel. In May, seven koalas ceased the shelf business. In the same month, Chuan Guo Xiaomei’s financing was stranded and wages could not be paid. In June, it was rumored that Hami went bankrupt. In October, Xiaoshan Technology filed for bankruptcy and liquidation. So far, the vigorous unmanned retail model basically declared bankruptcy. History is always surprisingly similar. When the capital winter comes, unmanned retail quickly enters the ice. 'Never play capital games with rich people'. As we said above, within a year, 138 unmanned retail companies were involved. Most of the small and medium-sized start-ups swarmed into the market, plopping and jumping off. In the end, it was discovered that Ali and Tencent just tried the water and stopped, but they were already deep in the mud and unable to jump out. Take Ali’s first unmanned supermarket as an example. It is just a pop-up store that has existed for four days at the Taobao Creation Festival. Once the time comes, it will completely disappear offline. The reason why the unmanned convenience store is here, after a short period of freshness, everything is flat. To a large extent, it is because the unmanned store is just a concept store, and it does not bring a better shopping experience, let alone change the consumer's consumption habits. In the end, it is not surprising that the unmanned store has become a science and technology experiment field. At the beginning of the unmanned retail outlet, many companies rushed into it, such as unmanned convenience stores, unmanned shelves, and vending machines. The disorderly competition of multiple terminal forms has developed to this day, whether it is an unmanned supermarket or an unmanned shelf. These unmanned retail projects have all suffered pains, but the vending machine industry has been steadily steadily growing, rapidly showing explosive growth in the domestic market. Many food and beverage giants have seen business opportunities come in one after another, such as Coca-Cola, Wahaha, Uni-President, Jiaduobao, Master Kong, Mengniu, Yili, Guangming and so on. Retailers, including Yonghui, Lawson, Liangyou, Laibu, and the whole family, are all about to move. Compared with unmanned convenience with immature technology, high cost and poor user experience, unmanned vending machines are becoming more and more intelligent and humane. After years of development, what risks are known and controllable. It can also continuously optimize products through big data to enhance customer stickiness. , Strong adaptability, can be operated independently by a single unit, and can be combined with a vending machine type unmanned supermarket. The automatic vending machine type unmanned supermarket has high floor space flexibility, low cost, and can sell all kinds of goods in arbitrary combinations. It is a very convenient channel for occupying the market and an advantage for merchants entering the industry. Unmanned retail is the general trend, and unmanned sales opportunities are becoming more and more popular. More and more to replace the traditional retail model, which is why more and more giants will increase the size of vending machines. The author believes that since the introduction of intelligent vending machines into market operations, the popularity of vending machines is only a matter of time. Vending machine-style unmanned supermarkets are the right way out in the fierce market competition. And our lives are about to be surrounded by unmanned vending machines. As an unmanned vending machine with a bright future, you can really take the time to get to know it, click to enter our website, I believe you will be interested in it! Previous post: What are the main operating modes of vending machines?