Introduction to the industry profile and business characteristics of vending machines

In 1994, China introduced the first vending machine. Since then, the industry is still in a low temperature state. Today, silent vending machines have begun to usher in a good time.　　What industry is vending machine? 　　1. Industry overview　　Vending machine is the originator of unmanned vending. They appeared in the 1970s. The earliest rise was in Japan, where rent and labor increases contributed to the rapid development of industry. At present, there are as many as 5 million vending machines in Japan, with an average of 24 per person.　　 At present, China is at a similar stage to Japan at the time, but China has a population of 1.4 billion, and only about 200,000 vending machines have been put into use by the end of 2016. Compared with developed countries, the market space is huge.　　Perhaps, as a response to the'new retail' call, the stores in this two-year period are particularly strong, because the national data in 2014 was less than 100,000.　　 The vending machine industry chain involves a wide range of fields, including: sheet metal, accessory manufacturers, manufacturers, operators, electronic payments, beverage manufacturers, software development, etc. The key link is the manufacturer and the operator. After more than ten years of development, the industrial chain has become quite mature.　　 There are many vending machines in China, and the number one brand is strong and influential in the industry. Currently, new companies are emerging like bamboo shoots. Under the impact of the new era, old manufacturers have also begun to attach importance to the research and development of new products.　　2, business characteristics　　How do vending machines make money? The company's business model revolves around the operation and management of vending machines.　　The main revenue includes retail revenue, external advertising revenue, and revenue from display fees collected from some suppliers. Operating costs mainly include commodity procurement and distribution, point rent, machine depreciation, labor costs, etc.　　Retail revenue is easy to understand, that is, to earn the difference in product gross profit. The display fee is the practice of traditional supermarkets, because vending machine space is limited, and the products of the supplier on the shelf have to charge an entry fee (change one if you don't give it, mainly for weak suppliers). Advertising revenue comes from the body and APP, which is easy to understand, but there are also doorways.　　 The actual sales of vending machines placed in subway stations, commercial centers, scenic spots and other public places are limited. Because in these open spaces, consumers often pass by in a hurry. In addition, the current urban retail outlets are very dense, and the increase in sales volume will be limited. The vending machines in these places are largely to collect advertising costs.　　 The retail revenue of vending machines mainly depends on relatively closed channels such as office buildings, factories, schools, and hospitals. This has some things in common with the unmanned shelf selection in a closed space, but the unmanned shelf needs to be more refined.　　 This article is organized by a vending machine, this article does not represent the point of view of this site Previous post: How does the vending machine identify the face value of the money invested?