Introduction to the high-income placement location of unmanned vending machines

From excitement, full of longing to the purchase of the vending machine to the later landing, careful operation! If operating a vending machine is not as easy to sell and easy to make money as you imagined, then you may not have found the right way! It is not only the first- and second-tier city centers that have the conditions for placing vending machines. Whether the location has a fixed consumer group and closedness is also an equally important consideration. The choice of vending machines to be placed in the city center with heavy rent is not necessarily better than having a fixed location. Relatively closed dormitories for consumer groups are selling well! Method 1 Choose a place with dense crowds and low competitiveness! ■ In the case that the overall population density of the area is not large, choose to place the vending machines in the dormitory building with high concentration of local people, covering more than 900 employees in the entire dormitory; ■ There are very few convenience stores around the dormitory building, the only one nearby The kiosks are also more than 100 meters away, and the price is high, the category is small, and there is no system operation. In addition to the obvious advantages of the location of the equipment, there are also systematic data analysis to understand the consumption needs of the scene in time, and adjust the products and price strategies according to the preferences of the crowd, so that consumers are more willing to choose to buy goods on the equipment. Method 2 Choose younger groups as target consumers to increase the utilization rate of vending machines! ■ Target consumers are young men and women aged 17-28, with strong ability to accept new things; ■ Most of the ordinary factory employees, work in two shifts morning and evening, and consume in time periods, which increases the utilization rate of vending machines; ■ Work is easy and tiring, early and evening shifts Getting up late, eating irregularly, convenient eating has become the living habit of this group. Method 3 Choose the only way for the flow of people and put it on the vending machine, which is easier to attract attention! ■ The choice of the location of the vending machine is very important. It needs to be placed in a place where the crowd is dense and the flow of people must pass. For example, it is placed at the elevator entrance and exit of the dormitory building. When consumers wait for the elevator, they have more staying time, which is easy to attract consumers' attention and create more Multiple opportunities to buy goods and generate transactions. Method 4: In addition to the mutual benefit of both parties in the early stage, the 4-point negotiation also needs to promote the relationship in the later stage! ■ Through observation, it is found that convenient services around this location are scarce, and it is extremely inconvenient for dormitory personnel to purchase. The operator uses the benefits of limited and free equipment for VIP customers to add value to the convenience of the dormitory staff, and successfully signed a rent-free and electricity-free contract. And other delivery conditions; ■ In addition to more observations and more communication in the early stage, when the equipment is restocked in the later stage, we often communicate with the property management, give appropriate snacks, promote the relationship between the two parties, and obtain strong recommendations from the property management staff to allow more employees to use the equipment . ▼What are the advantages of NO.5 that deserve our attention? Highlight 1 Free WIFI router ■ Avoid the impact of normal shopping due to poor mobile phone signal, free wifi can ensure smooth shopping and improve consumer service experience. ■ Consumers can connect to free wifi near the location, play mobile games or watch videos, increase consumers' stickiness to the vending machine, and create more opportunities to buy goods on the vending machine! The property management office recommends the use of vending machines. ■ Appropriate gifts of small foods to the property management will help improve relationships, obtain more consumer information and help operations; ■ Property management guarantees the smooth operation of equipment and tells consumers that they are close and the price of the goods Information such as cheaper than the outside, recommend consumers to buy goods on the device. A good spot is really good ■ The equipment is placed next to the only elevator in the dormitory building, which can easily attract consumers' attention, and it also provides convenience for users to purchase goods; ■ When consumers return to the dormitory to take the elevator, because of the waiting time Longer time, it is easy to promote the opportunity to buy goods on the device. Opportunity point 1 How to make the vending machine generate more revenue? In addition to gaining income from selling goods, advertising model vending machines can also strive for more advertising resources and increase monthly income! 1. On-screen advertising platform; 2. Brands post advertisements on their fuselages; 3. Brands designate products to be displayed and locked in cargo lanes.