Intelligent vending machine beverage giant digital transition is in progress

Now many people have found a vending machine in this year to change more and more big, selling a variety of goods of the vending machine can be seen in the street, like selling fresh, the intelligent vending machine is also a lot of vegetables, fruits and so on. Our initial impression of the vending machine or from the drink beverage vending machine may be because the market is larger. Now the vending machines in addition to category is rich, and payment is becoming more and more convenient, use of science and technology is also more and more, make the vending machine and consumers are becoming more and more close. Such as Coca-Cola is using artificial intelligence and big data, let the street vending machine become a digital platform of improving customer experience. In Japan in 2016, the Coca-Cola company has launched a new generation of intelligent vending machine, and introduced a mobile phone APP match the vending machine 'Coke ON'. Use method is very convenient and quick, and in the software also shows the location of the vending machine, can timely find the vending machine, the buyer when the buyer vending machine before use to buy the goods and use the APP, buy a bottle of drink, every user can be Coke ON a seal, set to a certain number of can get the corresponding reward. This APP has won the 6 million downloads. 'this is essentially a platform driven mobile customer loyalty. 'Coca-Cola's new chief digital officer David Godsman in accept the media interview. He has mentioned that Coca-Cola is the digital transformation, it is his duty, is the traditional entity shop sales business to consumer as the center for the digital age. Why he said first experiment in Japan, because Japan is a very good market. 'Japan is one of the world's largest market, Coca-Cola in Japan has 1 million vending machine, 200000 in Tokyo alone. 'David Godsman mentioned. The Coca-Cola company use of big data and artificial intelligence to identify vending machine suit to put the site. 'the reality is that we see people like the digital experiences as part of the vending trading, through digital experience are rewarded, can have instant gratification. 'David Godsman said. And in addition to the increase in the number of interesting experience, get more consumer data is still Coca-Cola another important consideration. Because the past intelligent vending machine are anonymous transaction immediately, after the digital transition, brand can collect user feedback and tracking data, such as personal purchase history and consumer preferences.