Intelligent management, accurate consumption data analysis of vending machines

Since Jack Ma, the founder of Alibaba, put forward the concept of new retail, many online companies have begun to deploy offline. Many traditional e-commerce companies that have not effectively deployed offline have begun to show weakness to varying degrees. Some of them The pressure on e-commerce companies with higher logistics requirements is even more obvious. With the rapid changes in the consumer market, it is difficult to grasp consumers if only relying on online traffic. As one of the new retail service terminals, the vending machine has undoubtedly brought the gospel to these enterprises. Compared with the high cost of physical stores, the advantages of vending machines are actually very obvious, which can effectively avoid the problems of excessive corporate assets and personnel management. In addition, the vending machine is highly intelligent, which can not only realize regular purchases, but also support online payment and offline pickup. The size of the vending machine can be customized according to the needs of consumers, so the flexibility of deployment is enhanced, and the scope of sales can be promoted to within 100 meters of the consumer group. This is important for fresh food companies pursuing efficiency and user experience. It is definitely a great value feedback. Compared with managing store salespersons and carrying out standardized services, machine management is easier than personnel management, and now vending machine equipment is very intelligent, which makes it easy for enterprises to carry out standard management of each branch. The biggest feature of intelligent vending machines is that they combine basic retail and business data. The basic retail function can not only support online and offline interaction, but also take into account traditional retail. In this process, the vending machine basically becomes an offline drainage terminal. The important thing is not only that, the resulting consumption data, with the help of cloud platforms and data analysis systems, enables companies to more accurately control consumer behavior preferences, thereby optimizing the entire system of procurement, logistics, and sales services. , Let the company operate more efficiently and be closer to customer needs. As a time-honored intelligent vending machine manufacturer in Guangdong Province, it believes that with the gradual improvement of public income and living standards, there is an increasing demand for convenience. Modern young people advocate a fast lifestyle. Fresh vending machine operators should take aim The market attacked decisively and occupied the market first. The above information is provided by beverage vending machines. Please mark the reprint