Intelligent innovation of vending machines accelerates the development of China's terminal retail

Vending machines appear from time to time on the side of the streets in the middle of the night, in the train stations where people come and go, and in the crowded corridors of the university dormitories. But most of the time, people tend to ignore their existence and go only when they have to. Visit a few times and buy a bottle of water or a pack of chewing gum. According to official data, in 2000, there were less than 10,000 vending machines in my country. More than a decade later, in 2015, China still had only 400,000 vending machines, which is insignificant compared to a country with a population of more than 1.4 billion. . In Japan, where the retail industry is extremely developed, an average of 23 people have a vending machine. In comparison, China's vending machine industry can only be regarded as just starting. Especially in domestic first-tier cities, e-commerce is extremely developed and convenient stores can be seen everywhere, vending machines are not popular, while in small and medium-sized cities, vending machines are still new and curious, so the vending machine industry has been in the industry for more than ten years. It has been developing smoothly. Then, why has vending machine not become a giant industry with tens of billions of billions in China like a developed country? Vending machine manufacturers with more than ten years of industry development experience believe that the problem is nothing more than two points: one is consumption habits Without real development, consumers' demand for vending machines is not large enough; second, the existing vending machines are not smart enough to truly form stickiness and interaction with customers. Related industry experts believe that all retail must be limited to certain scenarios, and let’s look at the application scenarios of vending machines: consumers suddenly think of buying water, buying snacks, or buying a bottle of beer, and then making a purchase. It only takes a few minutes and a few seconds, but the purchase data is instant. In the past, the vending machine was actually just a display stand. Nowadays, the new smart vending machine will perform big data analysis on the customer in advance to understand the customer’s buying habits. , Regularly and regularly launch products of different categories for the daily consumption of customers in the region, and truly change from customer to customer. And because of having an intelligent management platform, it is very easy for managers with vending machines to manage and understand the entire sales situation. They can directly use their mobile phones to know which goods need to be filled, which goods are better to sell, when they need better goods and Types and so on. This change is actually a bit like a huge subversion from ordinary mobile phones to smart phones. The truly smart vending machine is a brand-new terminal carrier that connects consumers, brand suppliers and retail managers in the era of the Internet of Things. Back to the original question, why does Japan have so many vending machines, Japanese convenience stores and retail systems are much more developed than China? The reason is that with the continuous economic development, people's lives are getting faster and faster, although The demand for purchase will also be more complex and personalized, but distance and convenience are still the most important considerations when purchasing items. Vending machines can better meet the needs of customers in terms of convenience, proximity, and immediacy. In Japan, where vending machines are extremely developed, even cars can be purchased automatically, which is truly amazing. We can see that even if the e-commerce is more developed and the takeaway is more convenient, you still need to wait for several hours, days or weeks, and vending machines need to make consumers happy and satisfied while linking the last mile of consumption. , Naturally, we must first make revolutionary innovations in the vending machine itself. It seems that the future intelligent revolution of vending machines has just begun, and it will surely become the black swan in the retail field and cause a new trend in entrepreneurship. Because it is different from the previous stores that require various funds and inputs, the vending machine is not restricted by time and location, can save manpower and facilitate transactions. It is a brand-new form of commercial retail, and it is also a truly error-free 24-hour micro supermarket. , The investment is low but the return is higher, and of course it will get more substantial development. As a professional domestic supplier of self-service equipment, it will also strive to actively promote the intelligent innovation of the entire industry, thereby accelerating the innovative development of China's terminal retail market. The above article is provided by the vending machine. Please mark the reprint. Previous article: Two-pronged product and service The vending machine welcomes the spring of entrepreneurship