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The birth of any brand is the result of years of hard work and precipitation, countless nights with invisible stars, and countless scorching suns. The same is true for Wang Xiaoye's coconut vending machines. After years of continuous polishing, Wang Xiaoye has With the human spirit of craftsmanship, Wang Xiaoye coconut vending machine has finally been recognized by the market. Up to now, Wang Xiaoye coconut vending machine has put nearly a thousand equipment in the country and hundreds of franchisees. Today, we are fortunate enough to interview Mr. Liu, the founder of Wang Xiaoye's coconut vending machine brand, to explain the new thinking behind Wang Xiaoye's brand. Reporter: Hello, Mr. Liu. I am very glad to interview you. In fact, before interviewing you, I deliberately went to experience your company's self-service coconut vending machine. My feeling is that it is convenient, fast and delicious. At the same time, I think many consumers will be as curious as I am. Why do you think of such a coconut milk sales model? And this is a pattern that has never been seen before. Mr. Liu: First of all, thank you for your recognition. In fact, before I founded the Wang Xiaoye brand, I was also a person who liked to drink coconut milk, but unfortunately it is difficult to see fresh coconut milk in China. To be more precise, except in Hainan and Outside of some southern cities, inland cities wanting to drink authentic freshly squeezed coconut juice is more like a luxury. So a few years ago we sprouted the idea of u200bu200bmaking coconut milk brand, but we found that most of the coconut milk drinks on the market are bottled beverages, and in order to achieve a longer shelf life, this kind of beverage is in the process of production and processing. They all use a variety of additives, and there is a big difference in taste from the freshly squeezed coconut milk drunk in Hainan, Thailand, etc. Therefore, we decided to position the product on 'fresh coconutTo the self-service sales model. Reporter: I take the liberty to ask, can the coconut milk in Wang Xiaoye's self-service fresh coconut vending machine really be pure and natural without additives? Mr. Liu: This question is very easy to answer. For example, friends in the south can buy a fresh coconut by themselves, and then buy a glass of fresh coconut juice from our Wang Xiaoye coconut vending machine, and then two Make a taste comparison, if the taste is the same, it can be identified as freshly squeezed. Reporter: According to your reply, the coconut juice sold by Wang Xiaoye's coconut vending machine is all freshly squeezed, so how do you keep it fresh? Mr. Liu: Our team only developed it in a few years. A fresh coconut vending machine. In this era of pursuing efficiency, perhaps the colleagues laughed at us for being stupid at first, but now they know that Wang Xiaoye is a vending machine from the surface, but behind this surface It is a number of technical patents and invention patents. A series of superior technologies ensure the health and safety of coconut milk. Reporter: Finally, thank you for accepting our interview this time, and thank you for your answers to solve the questions in the minds of entrepreneurs and consumers. Manager Liu: You are welcome. After communicating with Mr. Liu, the brand of Wang Xiaoye, the biggest feeling I got is that only innovation can create the future. Fortunately, the innovation of Wang Xiaoye brand provides a new retail model for coconut milk drinks and provides consumers with more convenient and fresh coconuts. Juice drinks, it is very important to provide brand new business opportunities for people with dreams. The above information is shared by the vending machine. Please mark the reprint. Previous post: Japan has discovered that the insect food vending machine has a good sales performance