Industry leaders to bring some fresh self-help vending machine operation thinking

In the field of retail, fresh self-help vending machine has been closely watched. Thanks to huge market capacity and just need characteristics, fresh industry capital value. It is reported, fresh smart sales giant - - Line feed fresh finished C + round 2. 500 million yuan financing, and before that, the line of fresh has completed 4 rounds of financing, a total of 7. 6. 4 billion yuan. In the year to June, the line of fresh three cities have been to suzhou, Shanghai, wuxi, 3281 community site, services more than 2. 81 million households, rapid development momentum. For fresh self-help vending machine operation, we can learn from line food fresh? 1, solve the problem of consumers' last mile 'fresh food industry as the' last mile 'fresh solution provider, through intelligent to the cabinet, will arrive fresh products consumers within 1 km, even closer. In this way, and consumers the opportunity to have business contact will be more, plus the convenience and high quality goods and services, consumer's loyalty will improve. 2, improve the enthusiasm of the active participation of customers. Traditional fresh self-help vending machine industry, although there are all kinds of saas system in optimizing the business, but still is given priority to with B2C mode, main business is relatively passive. And fresh food industry chose C2B business model, will choose work product to the consumer. From these has to carry out the practice of industry enterprises to share experience, C2B model in raising fresh self-help vending machine business efficiency is very helpful, and the relevant business is likely to expand further. 3, focus, vertical segmentation, create 'small and beautiful line feed fresh focus on fresh since established at the beginning of the business. And on the business development strategy, enterprise scale and speed, never look at the related companies will be attention focused on the deepening regional markets. So should fresh self-help vending machine operating, high-density service network layout, on the one hand, provide consumers with high quality convenient service experience, on the other hand also reduces the circulation loss cost, must be focused and concentrate on some regional markets, doing fine. 4, learn to listen to the voice of the consumers fresh self-help vending machine operators should introduce community service, actively collect consumer's needs and feedback. Although these actions and humble, but help operations is very large. Because of user participation, fresh self-help vending machine to bring their business agility and personalized stamp was increased, it is easy to produce the early faithful seed users, this is vital for fresh self-help vending machine business enterprise. Self-help vending machine industry will still be present in the next ten years high speed development, broad prospects at the same time, also means that the competition intensified, for many fresh self-help vending machine operators, standing on the shoulders of predecessors' study, is undoubtedly a very low cost is a very effective one way.