In some cases in the vending machine industry, cash payment methods still play an important role

In the previous article (Does the vending machine turnover increase? It may be because of the lack of cash payment), we selected more than 20 vending machines in Shanghai and Shenzhen, collected data on the spot, and obtained cash transactions that remained relatively stable. , The average ratio exceeds 30%. At the self-service retail exhibition, we saw a variety of non-cash payment methods, such as face recognition, fingerprint, iris, and vein recognition, and we wanted to enter your whole person into the database. In comparison, cash payment seemed unpretentious. When faced with such a highly uncertain and highly liquid application scenario for vending machines, has the most economical and practical payment module configuration that can bring considerable profits to operators really become popular? With the support of operators, we expanded the scope of this experiment and selected Coca-Cola vending machines in Xiamen and Shijiazhuang for a quarter-long test. For the bus station, we selected Coca-Cola beverage vending machines next to several bus stations near the sea in Xiamen as the experimental site. These points are relatively not busy, mainly local fitness and leisure and residential areas. The test method is still the cash exclusion method previously implemented in Shanghai and Shenzhen: first month: cash + non-cash coexist. Second month: remove cash and keep only non-cash. Third month: restore cash + non-cash. Choose Xiamen City Of the five cola beverage vending machines in China, the impact of cash on the sales of each vending machine is intuitively visible. Although it is in a low busy station, the impact of cash payment on vending machine revenue still fluctuates in the middle of 14%-56%, with an average of about 30%. At the entrance and exit of the mall, we selected two coca-cola spots at the main entrance of Wanda Plaza in Shijiazhuang City. One vending machine kept the original configuration of cash + non-cash, and the other was used as a control group. The cash module was removed in the first three weeks and resumed in the next three weeks. Cash + non-cash, this is definitely a head-to-head battle. Let’s take a look at our findings: ·The presence of cash payment is very strong. The sales of two Coca-Cola points in six weeks are summarized and found, and one of them is removed. After the cash module, sales fell by 13%. According to statistics, if the cash payment is removed for both sets, the impact on sales will exceed 20%. Cash payment is very attractive. We also found an interesting phenomenon: for this vending machine with the cash module removed, although non-cash payment can still be made, it has been neglected, and sales accounted for only 37% of the two machines. ; But when we add back the cash module to it, the sales accounted for immediately reversed to 59%. It can be seen that vending machines with multiple payment modes are more favored by consumers. In the busy spot of Xiamen’s commercial center, the experiment was a little unlucky. It encountered a short-term one-yuan purchase campaign promoted by non-cash payment providers. The non-cash part of the sales increased sharply. We were still under pressure and removed it in November as planned. Cash module. Compared with the monthly sales during the non-promotional period, the sales growth rate of only non-cash payment is 2 to 3 times. After the cash module is reinstalled, the growth rate has doubled by 6 to 8 times! The cash market you can’t ignore. Our experiments are still going on, but after half a year of pilot experiments in first- and second-tier cities, it has fully demonstrated that cash payment still has a very stable market share and is a necessary configuration to meet the needs of cash consumers; At the point where the passenger flow is large and the composition of the passenger flow is highly random, cash payment has a more obvious impact on sales; consumers are more inclined to choose vending machines with various payment configurations.

vending machine is an inevitable and critical part of being a manufacturer, and it's more complicated than just manufacturing products and serving customers.

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The stability of the system, controllability of the commercial vending machine process, and mobility of the machines provide with a flexible and reliable vending machine system.