How to use Internet thinking to create the model of lucky box machine

Lucky box machine is the most unlike the thinking of the Internet, but it is generally printed in the hearts of most e-commerce and Internet companies, and even deeply rooted in the hearts of many netizens-online consumption is to buy cheap lucky boxes. This kind of thinking Online and offline are true, and even for a long time, the trick for Lucky Box manufacturers to beat their competitors is low prices. How to use Internet thinking to create the model of lucky box This is not the unique thinking of the lucky box machine to operate the Internet, but some brands in order to expand their unique personality-to beautify themselves, but the most gorgeous and most confusing low price The strong word is'super high cost performance'. Some products are really super cost-effective, such as Xiaomi mobile phones, but some products are just a concept. It is impossible to deny the attractiveness of the low-cost thinking of lucky box machines. The lower the price, the easier it is for people to accept it. The initial rapid development of e-commerce, low prices are indeed the magic weapon to win. The reason is very simple. At that time, most of the products that wandered through traditional channels had several times the profit, and it was in any industry. When products are relatively short and information is relatively asymmetrical, this style of play is quite accurate. Taobao relied on low-price strategies to find a way to survive. But today, after many years of price wars, most retail products have returned to normal profits, that is, they have a gross profit margin of about 50%. For example, the cost price of the goods is 100 yuan, the selling price is 200 yuan, and the gross profit is 100 yuan. . Those who have made Lucky Box products are well aware that Lucky Box has relatively high circulation costs and promotion costs, and the costs of these two items are increasing year by year, especially the promotion cost. The conversion rate of online promotion has been continuously decreasing, and the promotion cost has remained high. How to use Internet thinking to create the model of Lucky Box? At this time, Lucky Box machine only puts the lowest price first, and it is unwise to compare prices with competitors and fight price wars. It is true that many merchants have also tasted the sweetness of discount promotions, but they cannot have only one concept in their minds at all times. One: When I lower the price, users will definitely buy. For some conventional commodities, it is easy to reduce the price, but it is difficult to increase the price. Counting from the birth of the first batch of online shopping users, more than ten years have passed. Those who once bought low-priced products have basically accumulated a certain amount of wealth. They no longer only focus on low prices, but more on quality. They are willing to spend more money to buy better quality products. An obvious trend is the preference of Chinese people for imported goods. These imported goods are much more expensive than similar domestic products, and some have a certain percentage of tariffs. However, this does not stop the enthusiasm of the Chinese people for consumption. It has nothing to do with 'Cultivating foreigners and foreigners'. It is just the pursuit of better products and better quality. This is also an opportunity that entrepreneurs of this era should see.