How to run the vending machine?

With the development of new retail, the vending machine has become a new retail mode, and has become more and more popular. You will find that in some park, metro station, offices, etc were a lot of places, some people don't consider the convenience store to buy things, but one by one, took out his mobile phone, next to the vending machine to pay the cost of drinks and snacks. This makes more and more people want to enter the unmanned automatic vending machine industry. So, you are how to operate this new model? Today I'll give you a simple introduction. If you still immersed in the vending machine for selling drinks and snacks, that you could really out! Now the vending machine can also sales of electronic products, daily necessities, cosmetics, even the fresh fruits and flowers! In the face of so many goods, inexperienced operators might be a little confused. It doesn't matter, as long as to master the following three tips! 1. Investigation and commodity structure, observe consumers' purchasing behavior, after all, this kind of the vending machine capacity is limited, can't bring convenience stores all goods into the device, we need to do is check and observation, when determining the structure of the goods, we will still focus on the daily drinks and snacks, coupled with the daily necessities or electronic products, etc. To determine the overall structure, how to choose a more specific goods? At this point, we need to see buying behavior! Interview method and observation method is a common data collection methods, and compares two objective observation interviews. You may observe, that is a favorite of consumers to buy goods, buy big, also can communicate with small supermarket, convenience store owner, understanding of consumer psychology. See for yourself. It not only can prevent the omission of information, but also can dig the new marketing concept. In fact, the editors believe sea-front observation record, although a bit hard, but the effect is objective! In this way, consumers' spending habits preferences will be more detailed, more intuitive, finally can find targeted goods increased the sales. 2. Looking for product information source of historical experience tells us that to be successful, you must go to the crowd. In addition to the consumers themselves, convenience stores, small supermarkets and wholesalers to understand local consumer tastes. Local wholesalers have years of experience in distribution, local knowledge of inertia popular consumer brands and products, to provide practical Suggestions for the choice of products. Communication with wholesalers can collect information not only, and can also open the supply channel. Small supermarkets, convenience stores, service scope generally at about 1 km, the service people were like peas and carrots. Basic familiarity with the scope of the level of consumption, consumption type and supporting commercial facilities, long-term operation can also collect consumption habits of different kinds of people. After many years of training and adjustment, the product can be within the scope of services to meet consumer demand. By consulting them, you can save a lot of time and energy. 3. Pay attention to brand, consumer inertia characteristics, cargo road income people living in different regions have their own tastes and habits. Therefore, when choosing goods, we should pay attention to the local inertial influence of consumer brands. Select local inertial consumer brand can not only adapt to the local consumer spending habits, and most of the brand in the local has formed the scale effect, so the purchase price will be relatively low, the initial operating costs will be effectively reduced. If there is a return goods, transport of goods is more convenient.