How to make use of the resource value of the vending machine in colleges and universities

How do the vending machines in colleges and universities give full play to the resource value of the point? Due to the characteristics of stable flow of people, high demand and high quality of students, colleges and universities have become high-quality point resources in the hearts of vending machine operators. So, how do you, who already have colleges and universities, optimize the coverage of self-service, how to locate these self-service vending machines in various locations on campus, and how to use the resource value of the points? 1. Campus layout: Generally, colleges and universities have a relatively large area, and there are more points where vending machines can be placed. So where to put the vending machines in order to get good results? 1. Determine the approximate coverage area. It is necessary to consider how many points the entire campus needs to provide vending services, whether it needs to cover all areas, or only consider the demand area. It is better to have a campus map, use markers to mark down the areas with high traffic, and use different color blocks to identify the level of traffic in each area. 2. Field research and observation. (1) Understand the differences and demand intensity of students in different regions through research, and formulate different product sales strategies at each point based on the results. For example, vending machines in cafeterias, libraries, and dormitories must provide different goods or services. If they treat all beverages equally, it will inevitably affect the acquisition of higher profits. (2) Even if it is placed in a teaching building, there are many locations to choose from. How to choose it is not a matter of personal imagination. Therefore, it is necessary to analyze the walking paths of students in various popular areas and observe the places with high traffic to guide the selection of specific placement points for vending machines. (3) Understand how many vending machines are needed to cover the popular area through this data in order for students to get the distance that the product can bear. 2. Campus promotion Although the income of vending machines is limited, some low-cost or even free campus promotion activities can still be done to obtain higher operating income. 1. Student consumption is individualized and diversified. When choosing a vending machine, you can choose some of the more trendy vending machines, which can better customize some functions according to your own needs to increase the attractiveness. In addition, in terms of payment methods, try to choose vending machines that support mobile payments to cater to the mainstream payment methods of young people. 2. Promotion strategy. Formulate product promotion strategies based on festivals or actual inventory and sales data, which can not only increase popularity, but also drive sales. Vending machine operators can use the hardware of the vending machine to play promotional advertisements. For example, the Xinzhongjulian vending machine has a large 55-inch touch screen, and uses the large screen to display promotional information, which is not only convenient for users to watch, but also helps them choose Purchase products to increase their experience of the authenticity of the product and increase their trust in the product. 3. Online marketing Use campus forums, BBS websites and other communities that are currently popular among students for marketing. Use soft articles, stories, pictures or videos to publish marketing advertisements on its website platform to attract the attention of college students and achieve a certain promotion effect. 3. Factors that cannot be ignored—efficiency It is difficult to obtain high profits by relying on a single vending machine. Only a certain degree of scale can bring about a relatively large income, and efficiency is the basis of scale. Efficient management is not only reflected in the aspects of inventory, replenishment, and maintenance, but also in the effective behavior analysis of consumers and the formulation of commodity strategies. Achieving such efficiency requires a set of mature intelligent systems to assist. Through the back-end intelligent system, all data can be seen at a glance, and the operating status and indicators of each vending machine can be easily obtained, and big data can be used to manage product procurement and distribution needs. Through the analysis of various data in the background, we can understand the differences in consumption and demand preferences among various points, and promote the achievement of precision marketing. If this article prepared for you is helpful to everyone, I hope to collect it. If there is a lack of Guangdong vending machines and Guangdong vending machines, I hope you can point us out so that we can make more progress. . Previous: Talking about the profit of vending machines in Guangdong Next: Why invest in vending machines