How to do new hotel retail? Look at what the vending machine says!

On October 13, 2016, at the Aliyunqi Conference, Jack Ma proposed the concept of'new retail' for the first time in his speech. Jack Ma asserted, 'The era of pure e-commerce will soon end. In the next ten or twenty years, there will be no e-commerce. Only new retail, that is to say, online and offline and logistics must be combined to give birth to a truly new one. retail. 'The new retail concept was quickly accepted. The same is true for the hotel industry. A new hotel retail ecosystem is being established. The hotel room mini-bar is the most direct battlefield for in-room retail. More and more high-tech enterprises are also flooding into this wave. Dongguan Science and Technology Network Technology Co., Ltd. deeply cultivates the new retail experience in the hotel scene, and summarizes the following three operating points based on years of experience: 1. Consciousness agrees that the hotel has transformed from the accommodation profit in the most traditional scene to a variety of ways to create profit points, a new retail concept , It just happens to prove that the hotel industry can also change to the direction of new hotel retail. However, it will take some time for the concept to be put into practice. Therefore, it is very important to find hotels that are willing to innovate and break through. New hotel retail is not only about retail, but the value that can be created behind it is the core key. 2. Precision marketing Hotel new retail is to provide consumers with the most high-quality user experience in the most convenient way. The most ideal state is Hundreds and Hundreds, which means that every guest can provide customized content services for each guest, but Based on the current market development, we can conduct research and analysis on the hotel as a whole to satisfy most user groups as much as possible. Preliminary research requires adequate preparation, and I would rather spend some time, otherwise the effect is not satisfactory. 3. User experience Hotel new retail is not only a combination of online and offline, nor is it to obtain more user data. Its essence is to increase the user’s better experience. Any product experience design needs to be based on the user’s experience. Point of view. Need to change from the user's willingness to try to experience to the customer's desire to actively experience the change. The new hotel format caters to people's pursuit of new lifestyles, enriches the supply of products and services in the hotel market, and creates new development space for the commercial extension of the hotel industry. Enriching guest room experience and creating guest room atmosphere The hotel format has become an important part of enhancing the residents' experience. The Smart Experience Bar, a subsidiary of Dongguan Network Technology Co., Ltd., is a powerful closed loop. We look forward to more people joining and shaping the new hotel retail.