How to commodity pricing of guangdong vending machines

In fact now in the vending machine industry, both small and medium enterprises operators, or the big operators, will feel some headache, because now the guangdong market of the vending machine is very good, so the competition is also slowly became more intense, net income is not high, these problems out, so there will be many risk problem, will cause operating costs and resources has become a very important two aspects. Although now because of the rise of new retail market for the vending machine is becoming more and more big, but for the macro-control of the market now can't lack, one of the most simple example is a vending machine, the price of some manufacturers see the industry is in a stage of development, the commodity price is too high, or some regional monopoly, so as to the balance of the market economy caused great disturbance. , of course, the price is too low, also did a lot of disturbing the balance of the market economy, so it is one of the pricing problem is very complicated, so how to according to the situation of the company on the vending machine products pricing? I think it's also one of the many small and medium-sized enterprise operators or is a large enterprise, is will feel some headache. So what should be how to scientific vending machine products pricing? Actually the key is lies in the analysis of consumer groups and the point above, here are some of the vending machine commodity pricing analysis summary: 1, near the consumer lifestyle. Consumer lifestyle will directly affect their consumption habits, such as some wealthier class, their common pursuit is convenient and comfortable way of life, for the price is not very sensitive. And some low-income people is more attention to the problem of the price. Around 2, and pay attention to the demographic characteristics. Demographic characteristics included gender, age, etc. , such as some old village, lives inside of it is a big age group, the group is compared commonly like convenient, but for the price is a little attention, trying not to exceed big heart accept expected age groups. And the high income group, product selection and pricing can be relatively slightly higher, and vice of low-income group, should control product category and quotation. 3, pay attention to environmental factors. If the environment is to pay attention to the macro economic situation of the local big, small shops, convenience stores around environment should pay attention to investigation of pricing, such as some of the railway station, subway station in a large area of traffic, the commodity pricing can be a little higher, but in some old communities or street is to control the goods. 4, vending machine product pricing should attach importance to the cost of demand and desire, desire and strength in order to timely adjust our offer according to the requirements of cost. 5, guangdong vending machine product pricing should be energetic to understand consumer shopping mood and shopping. Consumers' shopping habits of emotion and practice greatly affects the sale situation, thus in the process of pricing, it is necessary to consumer's shopping region mood and shopping practices have plenty of discussion, about the different types of shopping and shopping, operators should be energetic to do pricing judgment.