How to choose a suitable operation and maintenance method for a vending machine

How to choose a suitable operation and maintenance method for a vending machine? Here are the staff members to introduce to you, I hope our introduction can help you better. Commodity pricing strategy As mentioned above, vending machines have advantages over traditional stores in terms of rent and labor costs, that is, their costs are relatively low, so they should be able to sell goods at lower prices, which is not simple. First of all, since the SKU of the vending machine is not large, the overall sales scale will not be very large. After deducting the daily necessary expenses (electricity, operating costs, etc.), the profit is still unknown. Therefore, in most domestic situations, the prices of products in vending machines tend to be higher. It is understandable to explain this hypothesis from an economic point of view. This is the cost that customers pay for the convenience of the product, but in the long run, the price of the product in the vending machine should be equivalent or even equivalent to that of the traditional channel. Lower, because most of the products in vending machines are low-priced goods, and the price is usually easy to be perceived by consumers, so setting the correct price is a very effective means to obtain customers. At this time, operational ability is crucial. How to optimize the product selection? For the product selection of self-service vending machines, the traditional approach is to first understand the needs of consumers around the outlets, and then combine their own advantages to deploy related products. The so-called understanding of consumer needs around the outlets is a relatively broad term, which often differs from the real facts. What should we do at this time? At this time, we need to rely on big data technology, which can continuously optimize product selection. Model, through the analysis and mining of consumption data collected from monitoring, payment and other systems, it can accurately obtain data such as the flow of people through the vending machine, the composition of the personnel (the ratio of men and women, the proportion of different age levels), and the sales statistics of goods. , Find the target group of people selling cargo planes, analyze their shopping preferences, and carry out more accurate product placement. It should be noted that this process is dynamic and continuous to ensure the high liquidity of the goods. How to choose the appropriate operation and maintenance method? For the later operation and maintenance of the self-service vending machine, different dealers will have different practices. Some dealers will consider labor costs more and leave the follow-up purchase and maintenance to the sales staff To do it, of course, the relevant training for the sales staff in the early stage is essential. This method can be dealt with in a small-scale fashion. Once the scale of the spot is rolled out, the pressure on the sales staff can be imagined. Therefore, when the scale is not large , This method is a good strategy. Once the scale of the self-service vending machine is rolled out, a dedicated maintenance and operation team is very necessary. It should be mentioned that the back-end remote management system of the self-service vending machine is essential to ensure that the real-time sales situation of the vending machine can be fully grasped. . How long is the cost recovery and profitability period? At present, the average life of vending machines in my country is about 5-6 years. If they are properly maintained in the later period, their service life will be longer. Therefore, if you want to make better profits, maintenance is essential. For example, avoid wind, sand, rain and sun, and even purchase insurance for the equipment. At present, the domestic self-service vending machine market is in a stage of incremental development, and the market has a large gap (at least 2.7 million units of market demand), but it is not advisable to venture into the market. After knowing the above six aspects, I believe it will go further! If there is a shortage of vending machines in Guangdong, I hope you can point it out to us so that we can make more progress. Previous: Factors to consider before entering the vending machine industry Next: Is the price of unmanned vending machines suitable for investment?