How the friendship between Guangdong vending machine operators and small and medium FMCG brands is forged

How is the friendship between Guangdong vending machine operators and small and medium FMCG brands forged? People familiar with the vending machine industry have this experience. No matter how big a vending machine company is, there are always one or two brothers who are small and medium-sized fast-moving brands behind them, and there is no lack of industry in the traditional distribution channels. , But it shows outstanding products in the vending machine channel. So how is the friendship between vending machine operators and small and medium FMCG brands formed? Why do operators need small and medium-sized FMCG brands? ●The need to make money Small and medium-sized FMCG brands are relatively weaker than some big brands in the traditional market. Although they are relatively weak in brand power, their gross profit margins are not only a little bit higher, and they are currently self-selling The main deployment areas of the aircraft are still dominated by factories, schools, stations and other places. Therefore, as long as the quality of this type of product passes the customs, the sales will generally be relatively stable and there will not be too much waves. Who wouldn't want to do a stable business? ●It is necessary to win the support of manufacturers. Operators rarely take advantage in the process of dialogue with big brand companies. Big brand companies are usually accustomed to giving support to some other channels that they recognize, while vending machines are usually neither warm nor hot. If it is a small and medium operator, this selective difference may be even greater. Compared with large FMCG companies, small and medium FMCG companies are obviously more active. Not to mention the degree of customer protection, the support for vending machine operators is also leveraged. From time to time there is a promotion or event, do you think the operating company will not try to fight for such a manufacturer? ●Need to adjust product items. Assuming that the products in a machine are all big brands, if there is no special reason, this kind of operation logic is obviously unscientific. Small and medium FMCG brands are indispensable as an important supplementary channel for goods in equipment. And compared to some large brand companies, small and medium FMCG brand companies are obviously more active in the richness of their products. Especially in terms of cultivating demand for new products, if you can find a small brand with development prospects, and consciously cultivate small and medium brands into main products, you can use it as a bargaining chip to negotiate with big brands (noisy breaks will not affect making money) , Can get profits, and get support from companies with similar products. How can it be unreasonable. ●Cash flow demand is different from the cash settlement mode of large-brand companies. Manufacturers and distributors of small and medium-sized brands usually provide a process of support and buffer depending on business development. Vending machine operation business is a business that values u200bu200bcash flow very much. It establishes a good relationship with small and medium-sized brand companies. On the one hand, it can select high-quality products to optimize the product structure, and on the other hand, it can also improve the company's cash flow direction from the side. Why do small and medium FMCG companies need vending machine channels? ★As the sales volume vending machine market gradually matures, consumers' recognition of vending machines has also been greatly improved, and this improvement has further increased the vending machine as a fast-moving consumer goods sales channel. Channel power. Especially in some special scenarios, the sales volume of vending machines is quite amazing. Generally speaking, the sales volume of a self-service vending machine can be equivalent to the sales volume of a gold-branded store or a silver-branded store in the traditional FMCG enterprise system. ★ Seeking to spread the vending machine may be one of the lowest cost and most valuable product promotion. As long as you can enter the vending machine, it is equivalent to entering the public eye, especially some vending machines in subways and public places, which have not only completed sales but also received publicity, this kind of business is appropriate. ★Seeking the channel The vending machine channel is different from the traditional circulation channel. Since some first-line brands are still paying attention to this channel at the initial stage, it leaves a lot of vacuum in the market. At this stage, if appropriate methods are adopted to intervene in this channel, it will undoubtedly give their own companies an advance in the subsequent channel layout. Occupy the first opportunity, especially in the current situation of the gradual decline of traditional supermarket channels, such a channel layout seems very valuable. The above content is organized and released by Dongguan Trading Co., Ltd. If you have any questions, you can contact our company, we will provide you with reasonable and detailed answers, so that more people can understand Dongguan vending machines and Guangdong unmanned vending machines are our responsibility. Previous: Guangdong unmanned vending machines can also sell clothes Next: Why should enterprises in Guangdong's vending machine industry pay attention to brand building