How do the community's fresh vending cabinets attract traffic and lock in old customers?

In the past two years, the community’s fresh food store has become a sweet potato. With the influx of giants such as Meituan, Ali, and Suning, many supermarkets have transformed into the game, and community fresh food stores can be said to be blooming everywhere. The fresh food category is a huge race track, starting from nothing, never being paid attention to, and becoming the outlet. Under the general trend of consumption upgrade and new retail, the scale of fresh food market transactions will continue to grow. So, the community fresh food self-pickup cabinets, which are positioned to serve community residents, want to develop well and have a foothold in the fierce competition. In what ways can they start? 1. The location of the community fresh pick-up counters should be close to the consumer’s life circle. The reason why community residents choose community fresh pick-up counters instead of hypermarkets is that the community fresh pick-up counters are close to home and convenient to purchase goods. . Regardless of whether it is a franchise store or self-delivery, for community business, what is most needed is community traffic. And most people think that the flow is that you must choose a prosperous shop, and the high flow of people is the key. The gate of the community is a good choice. The community has more than 1,000 households, and the core service radius radiates the entire community. The operation of a general community store requires about half a year of'raising a store'. If it is a new real estate or a new community, the occupancy rate of residents is low, and it is necessary to conduct a comprehensive research on the consumption environment and market conditions of such communities and put them cautiously. 2. Creating a private domain traffic pool store is just the first step. The most important thing is to have someone to consume. The first step is to divert traffic and add people from the community to WeChat. The drainage steps are divided into several parts: 1. The community’s fresh food is picked up from the counter and WeChat is added. It is easy to understand. Distribute flyers in the store community. The design of the flyers should be exquisite, and it is best to have collection significance, such as the back Printed with various community convenience telephones. 2. Go to the store to guide and add WeChat and WeChat to order fresh food online. As long as you book one night in advance, you can enjoy a 30-90% discount (depending on the category), and you can also participate in the online 1 yuan second kill fresh food activity . Take advantage of consumers' love to take advantage of the small bargain, to attract residents in the community to add WeChat. 3. Cross-industry cooperation and WeChat can cooperate with neighboring community stores that have no competitive relationship, such as cooperation with bakery shops. You can get fresh coupons when you spend more than RMB 20 at the bakery, and you can get discounts for the current consumption with the coupons. For the bakery, there are free gifts to attract customers to buy more than 20 yuan, which increases sales in disguise. They are definitely willing to cooperate. Through the above three methods, there is no difficulty in adding 100 people every day. Add 100 people a day, and 3,000 people can be stabilized in one month. Tens of thousands can be reached in 3 months. This traffic is very large and can cover the precise population of the community. 3. The quality of fresh products must pass the customs. The community fresh food self-pickup cabinets are based on the community, and the customer group is locked to the community residents. If you want to capture the hearts of customers, quality is the first. Good fresh food can speak, it will tell customers the value, business philosophy, and service attitude of the store. The community is a small community. Today, this uncle bought cheap apples at the community store, which may spread it with his family and neighborhood; similarly, if an aunt bought expired soy sauce at the community store, the community store’s sale expired. News of food will also spread fissionally. Quality assurance is the foundation for the long-term foothold of the community's fresh self-pickup counters. After shopping in your store, what kind of label customers will put on depends on the quality of your products. Customers are the source of store sales, and regular customers are the guarantee of the store's gross profit. Maintaining regular customers is the basis for the sustainable operation of the community's fresh self-pickup counters. Returning to the purpose of the community fresh self-pickup cabinet, we will keep new and old customers in the footsteps with high-quality products, considerate service, and shopping convenience.