How can Guangdong vending machine operators avoid several minefields in the process of developing their own brands

How can Guangdong vending machine operators avoid several minefields in the process of developing their own brands. With the development of the domestic vending machine industry market and the changes in the economic environment, more and more operating companies have begun to turn their attention to the private-brand market. Although private brands have the characteristics of low cost, high gross profit, and strong autonomy, the actual operation of private beverage brands is far from being as simple as it appears on the surface. There are still many 'minefields' in the middle, so we are in business development Some issues need to be paid attention to when owning a brand to avoid unnecessary losses. Note 1: What kind of products are suitable for developing private brands? ● For products with large sales volume and high purchase frequency, only products with high sales volume can be customized in batches to ensure the realization of corporate profits, while products with high purchase frequency help build consumer loyalty to the brand. Therefore, in self-owned products We must pay attention to these two points in the choice of development. ● Products with low unit price and low technical content. Products with low unit price are less risky, especially in channels like vending machines, which are extremely price-sensitive. Low unit prices are important for motivating consumers to make their first purchase attempts. Important value and meaning. In addition, when developing self-owned products, you must not choose products with higher technical content. For example, milk tea, fruit juice and other products are more complicated than drinking water. Note 2: Issues to be paid attention to in the process of developing its own brand ● Choose a suitable OEM. The quality of the OEM must be reliable. Due to the characteristics of the vending machine business, the quality of the product is one of the important cores of the entire service. When choosing a foundry company, you must find companies with reliable foundry quality to provide services. This requires us to fully examine the company's past integrity records, production capacity, production qualifications, etc. when selecting related companies. ● Pay attention to the personalized planning of private-label products to achieve differentiation. Private brands are derived from 'life' and higher than 'life' just like TV dramas. Therefore, when planning private brands, they must pay attention to the personalization of the brand and try to expand Open the positioning distance with similar products to achieve differentiation. Such benefits can not only reduce mutual competition, but also allow private brands to form their own characteristics to maintain better development capabilities. ● Strengthen publicity and increase the exposure of private brands. Although many operating companies have actively tried their own brands, compared with the investment in other brand product promotion, operating companies are obviously lacking. The investment here does not mean similar The omni-channel investment of FMCG companies only refers to the investment in this channel. It is not enough for many companies to just load their goods into the goods channel. To quickly open up the situation, they still need to strengthen the promotion of their own brands, such as body advertising, promotional activities, experience cashback and so on. Note 3: Choice of own brand development strategy ● Independent development strategy: The independent development strategy is suitable for some large-scale operating enterprises, and it can be realized through its own capital if it has the strength and the network. Of course, it does not rule out that large-scale operating companies cooperate with other affiliated companies for joint development in order to reduce risks, and share profits while also sharing risks. ● Joint development strategy: Joint development strategy is suitable for relatively weak small and medium-sized operating companies. Usually, when the overall strength of one or several companies may still not meet the minimum requirements for the development of its own brand, it can be opened for cooperation with other scales. The joint development of the two parties can also achieve the desired effect. That's all for today's sharing. If you want to know more about unmanned vending machines in Dongguan and Guangdong, please follow the official website. The author will regularly update relevant industry information for everyone. Prev: Issues that need to be paid attention to when starting an unmanned vending machine in Guangdong Next: What is the internal structure of Guangdong's vending machine