Has the vending machine saturated the market?

For now, the ratio of vending machines to convenience stores in the United States is about 30:1. In 2017, there were 106,000 convenience stores in China. If calculated at 30:1, the number of vending machines in China should be 3.18 million. But in fact, the number of vending machines in the Chinese market in 2017 was only 460,000, which shows that the market is far from being saturated. Furthermore, in 2017, the trend of'new retail' swept across the country, and vending machines ushered in good news, and they became the'sweet pastry' sought after by many players. The number of vending machines launched by corporate players and public areas has increased significantly. It is estimated that the number of vending machines launched by 2020 will reach 2.3 million. What about the international market? At the end of the 20th century, vending machines were introduced to China, and they were mainly imported from Japan and South Korea. After decades of conceptual innovation and technological breakthroughs, my country has become a major exporter of vending machines. The export volume increased from 96.991 million units in 2015 to 149.766 million units in 2017. In 2017, the import volume of vending machines in my country was 624,600, and the import value was US$60.8 million. How big is the market? The profit margin is shrinking, where is the profit point? But another fact that we have to admit is: in recent years, the overall price of vending machines in my country has shown a downward trend, and the average price of industry products has fallen from 21,500 yuan/unit in 2009 to 13,000 yuan/unit in 2017. The price range of vending machines is relatively large, and buyers mostly prefer vending machines in the price range of RMB 487-1760. In addition, vending machines with a price range of RMB 1761-12820 are also popular among buyers. In addition, the downstream purchasers of vending machines in my country are operators and purchasers. Operators are currently the main purchasers of domestic vending machines. Advertising revenue has become a new revenue point for operators. In the future, operators are expected to achieve large-scale Launch vending machines, use economies of scale, and deploy more terminals to obtain higher advertising revenue. At present, beverage giants are seizing high-quality resources and actively launching vending machines. It is reported that Wahaha invested 2 billion in 3 years to deploy 100,000 vending machine terminals. In addition, when talking about how the industry market will change in 2019, several bosses of vending machine manufacturers have complained, saying that they are most afraid of arrears and leverage when profits decline; vicious low-price competition; no new market growth Points; further growth in comprehensive costs; rapid iteration of products and technologies, etc. This is the concern of most industry bosses. Rather than worrying, it is better to catch up with benchmarking companies a little bit.