Guangdong vending machine manufacturers: What are the advantages of vending machines compared with e-commerce?

Over the past 20 years of e-commerce development of Guangdong vending machine manufacturers, physical stores have become more and more difficult to build, but vending machines seem to have little effect, but business is getting better and better. So what are the advantages of vending machines compared to e-commerce? 1. E-commerce + vending machine offline mobile payment under O2O mode will retain detailed transaction information of each customer, including user ID, location scenario, consumption record, consumption preference, etc. The attributes of these consumption data can be analyzed in the background, and the product categories in the vending machine can be optimized based on the data, thereby increasing the conversion rate and sales. Offline can be organically combined, such as online activities that allow customers to go to offline vending machines to collect or purchase specific items. E-commerce has more offline options to enhance the overall shopping experience, and offline can become a powerful online supplement. 2. Convenience and timeliness. E-commerce cannot do this. Vending machines are closer to consumers. You can see the goods on the spot, and you can get the goods immediately after paying. The shopping experience is better than pure e-commerce online stores. Much better. In addition, according to international experience, when a country's per capita GDP reaches about 10,000 US dollars, it is the flash point of the vending machine industry. At present, there are more than 40 cities in China that have reached this economic level, and more than 400 million consumers are involved, which is very marketable. Convenient retail channels that are closer to consumers' daily lives are a weapon against e-commerce and will be vigorously developed in the future. 3. Considerable offline traffic In addition to the convenience and timeliness of the above-mentioned vending machines, there are many other advantages. The coverage is accurate, and the consumption of the covered group is relatively fixed. Most of the vending machines are installed within the radius of consumers' daily life, and are arranged in fixed crowd scenes such as office buildings and communities. According to the group's living habits, the core categories can be flexibly deployed to meet the cyclical consumption of consumers demand. The high-frequency repurchase rate of consumption, among consumers covered by vending machines, averages 3-4 visits a week. From order to customer: Before mobile payment became popular, offline consumption data was out of touch with consumers. It was difficult to operate users in depth and increase conversion rates without knowing who the users were or their consumption preferences. With the popularity of mobile payment, offline consumption has moved from order to customer. Merchants obtain user ID and location information through offline mobile payment. After all the online and offline consumption records of consumers form big data in the future, big data analysis can greatly improve the online and offline consumption conversion rate of users, and the future data will be of great value. Guangdong vending machine manufacturers have introduced the advantages of vending machines compared with e-commerce. I hope it will be helpful to everyone. That's it for this time, see you next time. Previous: Guangdong lattice machine manufacturer: What are the functions of the vending machine? Next: Guangdong vending machine manufacturers: Is it time to start investing in automatic unmanned vending machines?