Goku enters the field of smart vending machines with back-end supply chain advantages

Nowadays, open snack shelves in the office are very common, meeting the needs of the office crowd for meal replacement and afternoon tea. However, although there are many businesses that provide packaged food and beverages, there are few companies that can provide fresh fruits. The reason is that the fresh food industry has a high threshold, and controlling fruit loss is a difficult problem. Compared with the crowded snack shelf track, fruit is not easy to make, and it takes a long time to polish the supply chain and the advantage of scale. Goku has accumulated seven years in the fruit industry. It was originally a 2B business and provided fruit solutions to more than 2,000 companies in Beijing (including NetEase, Didi, VIPKID, etc.), and delivered 50,000 copies of fruit every day; Now it starts the 2B2C business and sells instant fresh fruits to employees in the form of smart vending machines, including fruit cuts, juices, fruit salads, and fruit desserts. The 2C business was started because the 2B business was relatively stable (last year’s revenue was 50 million yuan, an annual increase of 30-50%), but the ceiling is obvious, 2C can provide more white-collar users with fresh fruit services; second, because of today’s smart devices , Mobile payment conditions are mature. For different companies and venues, Goku provides three types of equipment: 1) Smart vending machines, each can hold 120 products, and the products will be sent through the cloud platform after scanning the QR code; 2) Self-service refrigerators, the user can scan the QR code to confirm the payment and the refrigerator The door is opened, and each product has an RFID radio frequency tag induction deduction; 3) Open desktop small refrigerator. Goku’s new business and snack shelves belong to office retail, but the categories are different. In the view of founder Jia Ran, Guoku has three advantages compared with snack shelves: snack shelves sell standard products, low threshold, and low profit (not more than 30%); and Guochi products are unique, with a normal selling price of 70% gross profit. %, discount sales can also guarantee 40% gross profit. Nowadays, users don't like low-priced snacks, and prefer fresh ones, which are healthy and taste good. Roughly estimated, the single-point revenue of fresh food is 4-5 times that of the snack shelf. There are many SKUs on the snack shelf, the scene operation is too complicated, and it is difficult to replicate; and Guoku is a vertical category, focusing only on the needs of users to eat fruit. After reading the advantages of Goku relative to snack shelves, what are the advantages of Goku in the field of self-service instant fruit sales? Jia Ran believes that the first is the back-end supply chain and scale advantages. Goku’s 2B business has accumulated complete upstream resources, production, packaging, disinfection processes, and automated processing solutions. In the near future, they will build an automatic cutting and matching production line. In addition, as the strategic investors of Guoku, Yiguo Fresh and Guoku have close cooperation on the warehousing end and the logistics end. The second is the advantage of product research and development. As mentioned earlier, Guoku products include fruit cuts, juices, salads, fruit desserts (such as mango melaleuca). Product matching and packaging have their own characteristics. For example, the popular yogurt fruit fish can be used every day. Sold a dozen copies. However, there are still many differences between directly facing C-end users and the previous 2B business. It took more than half a year of exploration for Guoku to reduce the fruit loss rate of the smart vending machine from 60% in the previous period to 8% now. Speaking of how to reduce the loss rate, Jia Ran believes that there are three main points: 1) Pay attention to point flow. You can't just look at the number of people in the company, but actually measure the flow of people passing through the vending machine. Many people think that it is impossible to increase traffic in a closed space. In fact, it is possible to increase traffic through WeChat group promotions; 2) increase the conversion rate. How to price the product, how to determine the SKU, and at what frequency is new, all through trial and error. Goku now has only 8 SKUs, and the effect is better than frequent updates. 3) Find the emptying point of the vending machine. It is more important to find a way to empty the machine by adjusting the operating strategy than just focusing on the increase in sales. At present, Goku adopts regular volatility pricing, and the daily discount information is different, which is spread through WeChat groups and other methods. At present, Guoku has already laid 30 points. The above experience has been verified on a small scale. It is now planned to carry out large-scale laying and further adjustments will be made during the laying process. As a professional vending machine manufacturer, I believe that with the improvement of living standards, the younger generation pays more and more attention to the nutrition and health of food. The fruit management method of Guoku is worth learning for vending machine operators, independent and exquisite packaging, convenient sales The way, fresh fruits that can be eaten immediately after peeling and processing, these elements will surely attract the eyes of students and white-collar workers. The above information is provided by beverage vending machines. Please mark the reprint. Previous post: Well-known convenience stores in Japan introduce vending machines, and unmanned vending will continue to heat up