Giants will shift the battlefield to offline, open tank automatic deductions vending machine development opportunities coming

In these two years many giant headaches is online traffic acquisition costs more and more high, all the growth in the number of electrical manufacturers are facing online buyers obviously price is low, and online retail sales only accounted for 15% of total social retail sales, below the line is still the key. Now offline retail traffic more and more important, many giant began to shift focus to offline, one of the vending machine is one of the main layout. Giants has great advantage in technology and capital, market competition is easy to occupy a favorable position. From a macro point of view, to speed up the layout of the giant has already formed the competition, the barriers, and layout policy mainly divided into three types, the first is through offline own project to explore new retail transformation method, the second is the way by taking a stake in the accumulation of resources in the retail, and is the third line segment electricity players form cooperation. 2017 supermarket assets apparently more get the favour of the Internet giant, and new retail department store has been modified. From the short term, the giants in the exploration of new retail market in the financial pressure is small, predictable is the future battlefield form online retail aspect, will be more and more fierce competition.