Fruit and vegetable selling machine how to deal with the new retail of community?

Fresh has always been a major capital for battlefield, competition in recent years. Along with the progress of the society and the outbreak of the new retail formats, community fresh new retail flash, including community electricity, such as social group purchase mode flowers. In recent years, more and more new vending machine added to the community in the retail, the main selling fruits and vegetables and other kinds of food. The new community retail carrying automatic vending machine, a new model, fruit and vegetable how prospects? How to deal with the new retail of community? New retail community is undoubtedly the prospect one be bright, the integration of online, can be said to be the main trend of the future. Giant had layout: ali partners have Yintai, suning, sanjiang purchase, etc. , jingdong joint tencent, wing fai, gome began to 'share' offline entities such as retail and not to be outdone, Shanghai bailian RISO, yong hui, rt-mart rt-mart super species of fresh traditional offline giants such as optimal, tentacles also reached the field of online. Thus, the future of retailing is necessarily the depth of the online and offline integration, complementary advantages. A community is another important market signals. For fresh, fast consumer goods consumption decision time is short, fast changes, consumption scenarios is gradually incline to fragmentation, and large supermarket limited coverage, it create conditions for the vigorous development of community convenience store. Big data, cloud computing, intelligent technologies such as certificates of blessing, obvious, to the community new retail accurate positioning on the basis of consumers, better, faster to meet consumer demand. So, in order to automatically community new vending machine as a carrier of fruit and vegetable retail, should note what respect? 1. Dig user needs each big community user activity area is small, but very strong demand and consumption category requirements gradually widened. In addition to the common high-frequency days away, and even more low frequency requirements. Consumers are demanding not just the narrow consumer category, even have to meet the service form. And these requirements, to further promote the development of a variety of service forms. 2. Expand flow inlet line flow is precious, but offline traffic resources also nots allow to ignore. Many operators have to property development as their partners, using the property owners of resources on hand, will reach into the community, reduce the distance between households and, facilitate the development of the business, but also meet the demand of the property of reality. 3. Retail channels to improve community group purchase mode has been very hot, at that time, find an opinion leader is very important. Using familiar relation, such not only to strengthen the community of users trust, and easy to create higher sales. Group-buying KOL may be treasure mama, it is possible that the cleaning aunt, aunt home economics, even the janitor of the old man, as long as the access to the user's trust, on the basis of acquaintances open, with the high quality products and good service, with fruit and vegetable vending machine automatically add hold, is sure to win the favor of the community of users.