Fortune Bag makes efforts in the unmanned vending machine market to 'empower new energy' for new retail

Since Jack Ma proposed the new retail concept in 2016, Liu Qiangdong’s fourth revolution in the retail industry is that the retail infrastructure will become extremely plastic, intelligent, and synergistic, achieving cost, efficiency, and experience upgrades, and 'borderless retail' coming soon. Unmanned retail is gaining momentum recently. Generally speaking, the current unmanned retail format can be roughly divided into three forms, namely, unmanned convenience stores, vending machines and unmanned shelves. Among them, self-service vending machines are due to their mode, portability and The safety has reached a better balance, which has attracted the attention and attention of the industry, and the development has been steadily improved. Whether it is new retail or unsolvable retail, it relies on new channels, new connections, new products and services, and new scenarios brought about by new technologies. In short, to use the most popular word nowadays, the new retail revolution is to “empower” traditional retail again. The unmanned vending machine market has become a battleground for giants. As the chief strategy officer of Alibaba Group and the dean of education of Lakeside University, Zeng Ming highly praises the unmanned vending machine market. The fundamental reason is the convenience and immediacy of unmanned vending machines. E-commerce and supermarkets are irreplaceable. The younger and affluent mainstream consumer groups make convenient retail channels closer to consumers' daily lives the first choice. Secondly, with the popularization of mobile payment, the advantages of high-frequency consumption characteristics of unmanned vending machines have become more and more obvious. According to APVA statistics, taking the United States and Japan as examples, the United States has about 6.91 million unmanned vending machines, with an average of 44 people/unit; Japan has about 5.8 million units, with an average of 44 people/unit; The current domestic stock is only about 190,000 units, with an average of 7,260 people per unit, and about 90% of them are beverage machines. It is conservatively estimated that the domestic market for unmanned vending machines in the future can reach about 10 million units. There is at least 40 times room for growth in the future! At present, most domestic vending machines are placed in economically developed regions. Both in terms of absolute quantity and layout density (the number of people covered by a vending machine), they are far from developed countries and regions such as Europe, the United States, and Japan. If the layout density of vending machines is set to 120 (that is, one vending machine covers 120 people.), the market capacity is roughly 2.9 million based on the 350 million people in developed areas. However, the current layout of vending machines is not More than 200,000, which means that the entire domestic market needs at least 2.7 million vending machines to fill the gaps. The entire market has a bright future! Fortune Bag is working hard on the unmanned vending machine market to 'empower new energy' Fortune Bag Machines for new retail. The highly playable vending machine originated from Japan and Taiwan has been popular in Japan, South Korea, and Southeast Asia. It entered China in 2017 and is likely to become a new trend. The lucky bag machine is based on the concept of the crane machine. Create a more diversified and attractive gameplay, so that there are promotions and activities every month, and the price of items far exceeds the price setting on the machine, bringing users a value-for-money consumption experience and super Highly sticky user groups. The unpredictability of prizes greatly increases the consumer experience that cannot be stopped. Coupled with consumption scenarios that are not restricted by time and venue, high stable income naturally comes with higher frequency transactions. The lucky bag machine itself is a big market with broad prospects. Although the number of people I know is less than that of the claw machine, as more and more people are recognized, the whole country will be level with the claw machine in the future. With such a huge user base, Internet companies are naturally eyeing the business of moving it online. The lucky bag machine is not only an offline sales scene. After being equipped with various functions such as free WIFI and charging, it also gives it a mobile carrier that integrates data, advertising, media, and batch marketing functions. Through the diversification of customer groups, the expansion of data samples, the unbounded brand marketing and the diversification of profit sources, the goal of all participants in the operation of the lucky bag machine is achieved. At present, consumers are increasingly demanding convenient shopping, and the Internet of Things technology and mobile payment continue to upgrade. With the east wind of the fourth retail revolution, an in-depth reconstruction of the online + offline retail omnichannel will be implemented. New retail 'empowers new energy'. The above information is provided by the price of vending machines. Please mark the reprint. Previous post: Vending machines help e-commerce entities to achieve a win-win situation for new retail