Electricity channel into drinks vending machine what is the cause of these offline channels?

Now, in addition to some new retail electricity giant doing outside, there are a lot of offline store opened, all in the name of the new retail and share a lot of new retail and dry goods appear constantly! Since the new retail concept appears quickly instead of electricity has become entrepreneurial fresh air. In fact this is also a reason, online traffic to get more and more difficult, a lot of electrical business practitioners began to feel the pressure, even ali and jingdong these electricity giant, also began to shift the battlefield new retail, has formed a new form of the market! No one from the vending machine, these new retail store mentality see a core idea, is through the scene experience, to solve the problem of consumer purchase decision. Which is different is the new retail multifarious weight will reflect different players for new retail different point of view, this also affects the direction and pattern of new retail! The electricity business practitioners began to return to offline, the main reason is the core of the traffic cost. A guest rising costs, offline cost has maintained for guest in a relatively flat condition. Online traffic cost pressure display, offline channels have become the target of a lot of again! In some brands, online traffic cost and offline channel is more and more close, plus the cost of marketing has been high, the advantage of the Internet fade away. Want to find a way out below the line, change the flow of a bottom. Whether online ecological business logic will be applied to the new retail, online and offline vending machine the fusion of these channels that are certain things, and bring the consumer experience of ascension is also a lot of customers are willing to see!