E-commerce affects the business of vending machines? That's what you don't know

Over the past 20 years of e-commerce development, physical stores have become more and more difficult to operate. I have to sigh,“Difficult to do. However, the vending machines do not seem to be affected in any way, and the business is getting better and better. The following advantages can be explained. 1. Convenience and timeliness E-commerce cannot do this. The vending machine is closer to the consumer. You can see the appearance of the product on the spot, and you can get the product immediately after paying. The shopping experience is better than that of a pure e-commerce online store. much better. In addition, according to international experience, when a country's per capita GDP reaches about 10,000 US dollars, it is the breaking point of the vending machine industry. Now there are as many as 40 domestic cities that have reached this economic level, and the consumer groups involved are more than 400 million people, so there is a great market. Convenience retail channels that are closer to consumers’ daily lives are a sharp weapon against e-commerce and will be vigorously developed in the future. 2. E-commerce under O2O mode + vending machine Offline and online mobile payment will keep detailed transaction information of each customer, including user ID, location scene, consumption record, consumption preference, etc., which can be accessed through the background Analyze the attributes of these consumption data, optimize the categories of goods in offline vending machines according to the data, and achieve accurate coverage, thereby increasing conversion rates and sales. Offline and online can be organically combined. For example, online activities can be held to allow customers to go to offline vending machines to pick up or purchase specific products. E-commerce has an additional offline option to improve the overall shopping experience. Offline can be a powerful supplement to online. 3. The offline traffic is considerable, and e-commerce giants have settled in unmanned retail. In addition to the convenience and timeliness mentioned above, vending machines have many other advantages. The coverage area is accurate, and the consumption of the covered group is relatively fixed. Most of the vending machines are set up within the radius of consumers' daily life, and are deployed in fixed crowd scenes such as office buildings and communities. According to the living habits of the group, the core categories are flexibly deployed to meet consumption Or cyclical consumer demand. High-frequency consumption has a high repurchase rate. Consumers within the coverage of vending machines visit the store 3-4 times a week on average. From order to customer acquisition: Before the popularization of mobile payment, offline consumption data was disconnected from consumers. It was extremely difficult to deeply operate users and increase conversion rates without knowing who the users were or their consumption preferences. With the popularity of mobile payment, offline consumption has changed from ordering to customer acquisition. Merchants obtain user ID and location information through offline mobile payment. In the future, after the online + offline consumption records of consumers are all connected to form big data, the user portrait of a single user will be rich enough. Through big data analysis, the conversion rate of online + offline consumption of users can be greatly improved, and the value of future data huge. The characteristics of offline traffic entrance, high-frequency trading, fixed demand, big data, and being closer to users are exactly what e-commerce companies need most. The integration of online + offline channels will generate greater value in the future, so we have seen the grand scene of e-commerce giants aggressively entering unmanned sales.

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Haloo Automation Equipment Co., Ltd deems vending machine as evolutionary rather than revolutionary. We've always had these 'social commerce' marketplaces in some form.