Do you know the three characteristics of the unmanned vending machine channel category

You know the three characteristics of the unmanned vending machine channel category. The channel cost of the unmanned vending machine in Guangdong belongs to the transaction cost. After the separation of production and sales, reducing the transaction cost has become the eternal task of the channel brand. New technology is also to reduce transaction costs. The three characteristics of the channel category are: the first cheap can reduce transaction costs in most cases. The second convenience can reduce transaction costs in certain situations. For example, when there is no soy sauce when cooking, ask my son to go to the convenience store downstairs to buy the expensive 5 cents. This is a specific situation. Of course, the later the category differentiation, the more the feature differentiation. The third feature can reduce transaction costs for specific groups of people. For example, nowadays, there are more and more heavy consumers of fruits. Many beautiful women can skip meals at night, but fruits must be eaten or even replace meals with fruits. These heavy people have become an important target of category differentiation, so fruit franchise stores like Baiguoyuan have appeared. Where does new retail come from? New retail originates from category differentiation driven by two major factors. The first factor is changes in demand. Consumers have changed the meaning and relative importance of the three characteristics of channel categories, such as cheapness, convenience, and characteristics. As income increases, our time becomes more valuable and we start to pursue more convenience. Place an order on the APP and deliver it to your door. This is because convenience promotes the emergence of new categories. The second factor is technological changes. Either using new technology or new retail. Now the vegetable market has begun to scan QR codes to pay. It is not a new retail or a new category. Where do we go to search for new ideas now? Shopping malls, online shopping guide categories and even Moments are all ways to search for new ideas. But now that there is too much information, it is not easy to find new ideas. At the same time, department stores may lose out to supermarkets in terms of cheapness, and may lose out to e-commerce and convenience stores in terms of convenience, and may lose out to shopping centers and social e-commerce in terms of features. We can see that the oldest retail is the bazaar. At that time, the bazaar was not open every day. When we were young, we hurried to the market every 3 days and then began to differentiate continuously. The bookstores, department stores, farmer's markets, etc. were differentiated through the characteristics of the selection of products. Therefore, the differentiation of convenience stores based on convenience is currently a big outlet. Now new types of convenience stores such as vending machines have just emerged in China; and unmanned stores are a potential new category, which is very dazzling and many people are paying attention now. Vending machines have differentiated into office shelves, which is also a category that is highly controversial. In the field of fresh food, there are now relatively hot fresh food supermarkets. Fresh food e-commerce and fresh food supermarkets have differentiated into new categories like catering supermarkets. About the author of Guangdong vending machine, the author has introduced you here for reference only. If you like our products, please come and buy them as soon as possible. If you want to know more information, please feel free to pay attention to our website. , We sincerely look forward to your visit. Previous: Organization and function of automatic vending machine unmanned vending supermarket management system, Next: High-efficiency and intelligent remote monitoring management system for unmanned vending machine