Do you know the marketing strategies for unmanned vending machines

Do you know what marketing strategies there are for unmanned vending containers? Do you know how to operate unmanned vending cabinets? Next, the author will tell you about it, let's get to know it together. 1. Product strategy The traditional vending machines that are common on the market mainly sell beverages and snacks, but after consumption upgrades, driven by the pursuit of diversification and personalized consumer psychology of the new generation of consumers, they are gradually no longer satisfied These kinds of monotonous products, I hope to buy more abundant and interesting products. Therefore, vending machines must proactively put more and updated products in the selection of goods to cater to their needs. Of course, the prerequisite for the vending machine to do this is to complete the selection based on meticulous market research and big data analysis, and don't slap your head and blindly update. 2. Price strategy Unmanned vending machines are a new type of commercial retail model. The operation of vending machines is limited by thresholds such as site rental costs, labor costs, and procurement costs. The pricing of products is often higher than that of traditional shopping channels. This puts a certain restriction on the sales of the machine. In the new retail era, vending machines should be based on optimizing product supply chains and improving operational efficiency. With the help of big data and cloud computing, smart pricing should be targeted at the main consumers. When laying products and pricing, vending machines must consider the acceptance of new generation consumers and their consumer personality. The same type of low-end products and high-end products can be put on the shelves at the same time to meet the needs of most consumers. , Reasonable allocation of resources. 3. Promotion strategy adheres to the principle of experience is king. Pure offline promotion activities can no longer arouse more interest of the new generation of consumers. Interaction is their nature. Therefore, whether it is lucky draw or rebate, don’t forget to talk to you. The customer interacts, because this is one of the important means for him to impress you. Through the advertising screen of the vending machine, inserting more interactive game content will make your promotion more effective. The author of Guangdong vending machine has introduced you here for reference only. If you like our products, then Come and buy it as soon as possible. If you want to know more information, please pay attention to our website at any time. We sincerely look forward to your visit The next article: What is the operation and management method of Guangdong vending machine