Do you know how unmanned vending machines can improve floor efficiency?

In the traditional retail industry, there are problems such as rising rents and rising labor costs. It often happens that no matter how hard you work, the annual income generated per square meter cannot be increased, or even the rent of that square meter cannot be offset. This is the so-called'floor efficiency limit, not enough for the bottom line of rent'. The unmanned vending machine occupies a small area, 1-2 square meters can be placed, the rent is cheap, and there are more places for placement, which can completely explode traditional retail in terms of floor efficiency. So how to improve the efficiency in the process of operating the unmanned vending machine? 　　How to improve the efficiency of the unmanned vending machine 　　 1. Picky location 　　 Try to open a store in a well-located and popular location. Traffic is the lifeblood of retail. In recent years, the process of urbanization has been too fast, and many commercial districts in new districts have not formed and matured. Therefore, vending machines should not rush to enter such commercial districts, and should do what they can according to their own strength and actual conditions.　　2, Optimize products　　 Eliminate poorly-selling products and optimize the product structure. Export background data for weekly analysis, eliminate poorly sold products, plan product structure and display according to customer consumption preferences, so that each freight lane can generate revenue.　　Improve the linkage rate, through background data analysis, insight into user needs, to formulate relative product structure, formulate combination or purchase strategy to increase customer unit price.　　3. Emphasize on display　　 Operators of unmanned vending machines should pay attention to the display of their machines. Ingenious display can make full use of the limited space. For example, placing commodities from small to large and from light to heavy is one of the rules for displaying commodities from top to bottom in convenience store shelves. Therefore, large-volume commodities are mostly placed on the bottom layer. In addition, consumer goods with a “strong purpose” in the business district belong to consumers who have planned to buy them early, so they do not need to be placed in a conspicuous position in the line of sight for consumption guidance. 4. How can we increase the purchase rate of consumers by setting off the sales atmosphere and increasing the purchasing power of consumers? First of all, we must set up a suitable purchase scene, pay attention to the goods and make customers purchase behavior, we must build a suitable shopping scene, pay attention to product display and Do a good job of guiding, so as to attract more consumers to buy goods.　　5. The best location　　 In the process of selecting the location of the machine, you must choose a location in the business district or shopping mall to increase the chance of machine exposure. For example, if you choose to be at the intersection of the customer's flow or the point where the user's line of sight stays the longest, the user will be'attracted' to increase sales.　　 This article is organized by unmanned vending machines, this article does not represent the point of view of this site Previous post: Where are the suitable places for unmanned vending machines?