Discuss how the self-service vending machine is positioned in the campus to give full play to the resource value of the point

Discuss how the positioning of self-service vending machines in the campus exerts the value of the resources of the point? Due to the characteristics of stable flow of people, high demand, and high quality of students, colleges and universities have become good point resources in the hearts of vending machine operators. So, if you already have a school point, how do you optimize the self-service coverage, how to specifically locate these self-service vending machines in various locations on the campus, and how do you play the resource value of the point? 1. Campus layout points Generally, colleges and universities have a relatively large area, and there are more points where vending machines can be placed. So where should the vending machines be placed in order to get good results? Determine the approximate coverage. It is necessary to consider how many points are needed throughout the school to provide vending services, whether it needs to cover all areas, or only consider large demand areas. There is a campus map, with markers to mark the areas with high traffic, and use different color blocks to mark the level of traffic in each area. Field research and observation. (1) Understand the differences and demand intensity of students in different regions through research, and formulate different product sales strategies at each point based on the results. For example, vending machines in cafeterias, libraries, and dormitories must provide different goods or services. If they treat all beverages equally, it will inevitably affect the acquisition of higher profits. (2) Even if it is placed in a teaching building, there are many locations to choose from. How to choose is not a matter of personal imagination. Therefore, it is necessary to analyze the walking path of students in each popular area and observe the highest point of traffic to guide the selection of the specific placement point of the vending machine. (3) Understand how many vending machines are needed to cover the popular area through this data in order for students to get the distance that the product can bear. 2. Campus promotion Although the income of vending machines is limited, some low-cost or even free campus promotion activities can still be done to obtain higher operating income. 1. Student consumption presents individuality and diversification, and is the leader of the future consumer group, following social trends and consumer fashion. When choosing a vending machine, you can choose some trendy vending machines that can customize some functions according to your own needs to increase the attractiveness. In addition, in terms of payment methods, try to choose vending machines that support mobile payments to cater to the mainstream payment methods of young people. 2. Promotion strategy. Formulate product promotion strategies based on festivals or actual inventory and sales data, which can not only increase popularity, but also drive sales. Vending machine operators can use the hardware of the vending machine to play promotional advertisements. For example, the Xinzhongjulian vending machine has a large 55-inch touch screen, and uses the large screen to display promotional information, which is not only convenient for users to watch, but also helps them choose Purchase products to increase their experience of the authenticity of the product and increase their trust in the product. 3. Online marketing uses school forums, BBS websites and other communities that are currently popular among students for marketing. Use soft articles, stories, pictures or videos to publish marketing advertisements on its website platform to attract the attention of college students and achieve a certain promotion effect. If you have a purchase plan, welcome to choose a trading company to cooperate with a powerful manufacturer of Guangdong vending machines and Guangdong unmanned vending machines. Consultation and ordering hotline: Manager Shang: Previous: Guangdong vending machines promote China's consumption mode Next: Why Guangdong vending machines become the mainstream trend