Create a ''smart experience in hotel rooms, and technology completes a multi-million yuan Pre-A+ round of financing

Today’s news, Lieyun.com once reported on the solution provider based on hotel smart equipment-Technology has officially announced the completion of a multi-million yuan Pre-A+ round of financing. The investor is Xinxin Investment under Hengshen Holdings. According to the founder Tang Zhicheng, the new round of A round of financing for science and technology will also be completed in the near future. The trend of'smart hotels' made Tang Zhicheng see more possibilities. With the upgrading of consumption structure and changes in consumption concepts, hotels, as a key industry connecting tourism, business trips and crowds, will inevitably develop in a more intelligent and digital direction. Regarding this, Tang Zhicheng envisioned that on the one hand, he would do a good job of traffic guidance and direct offline traffic to online; on the other hand, he would create brand value and get rid of the inherent 'vending machine' impression. Public information shows that Network Technology Co., Ltd. was established in 2016. The early business of the project mainly covered traditional self-service retail vending machines, including fruits, beverages, lomei, and brunch. After continuous iteration of the business model, the team finally focused its attention on the hotel scene, and self-developed the 'smart experience bar' based on the hotel ecology. Based on the logic of S2B2C, technology first establishes channels to solve the pain points of the hotel scene, and at the same time attaches to the traditional retail business to realize the attributes of media marketing. Equipment functions include commodity management (shelf-life management and inventory management), electronic reconciliation, sales record, scan code payment, human body induction, VR experience, and event lottery. On the one hand, it empowers hotels and reduces retail management costs; on the other hand, it links brands and provides precise brand marketing solutions to ultimately serve users. Tang Zhicheng told Lieyun.com that the current rate of return on investment in smart devices of science and technology exceeds 100%. Approximately 20,000 devices are laid out every month. In addition, Technology has signed two million guest rooms so far this year, and 200,000 smart devices will be installed by the end of the year. Next year, it is expected that the installation volume will reach 500,000 devices. On the other hand, technology has been deeply involved in the vending machine industry for five years. It has been more than two years since the hotel’s smart experience bar project has been polished. The trial and error cost is 20 million. The current revenue is two to three million per week, with a growth rate of over 200% in the past six months. . In addition, in May of this year, Technology and Alibaba reached a strategic cooperation, and the two parties reached in-depth cooperation in the retail sample distribution, opening a new era of'experiential new retail'. It is reported that Alibaba sent 17 million samples last year. Tang Zhicheng said that the C-end traffic dividend is fading, and the cost of online drainage has encountered a bottleneck. The smart experience bar developed with technology is more efficient and lower in cost, and user portraits are richer and more accurate. It is worth mentioning that the Shanghai Municipal Government issued a policy in 2019 that from July 1st, various hotels in Shanghai will not actively provide disposable daily necessities, and other provinces will continue to implement it. The'six small pieces' are still in demand by consumers, and hotels have become accustomed to providing consumers with a full range of services. If it is cancelled and the customer needs it, the hotel will also arrange the front desk staff to deliver it to the guest room user, which will undoubtedly increase a lot of costs. Therefore, for technology, it is a new opportunity for the hotel industry not to actively provide the 'six small pieces' policy, and the implementation of these policies will also greatly promote the reform and development of the hotel's new retail industry. At present, industry organizations in many places have reached strategic cooperation with technology, consumption and experiential new retail will guide each other, and the revenue of the smart experience bar will be increased. In terms of team, the current technology-core team has more than 50 people, and the main members are from the Chinese University of Hong Kong, University of Macau, Taiwan Sun Yat-sen University, Guangdong University, Peking University, Alibaba Group, Cyber u200bu200bGroup, etc.