Cosmetic vending machine opens up zero social shopping experience

In recent years, the popularization of mobile payments such as Alipay and WeChat has opened up a broad market space for the field of vending machines. According to predictions by relevant agencies, the total number of vending machines nationwide in 2020 will be close to 1.38 million. In the future, the vending machine business model may become a major emerging channel in the retail industry. At present, cosmetic vending machines are still 'new, strange and special' in the eyes of the public. Some brands have also captured this psychology of consumers and use vending machines as a way of brand promotion and new product promotion. In 2016, in more than 20 major airports in the United States, Pui Lingfei launched a cute and novel pink cosmetics vending machine that looks like a food truck, declaring that “for travelers who desire beauty, they will provide 30 most popular products that can be obtained instantly. The product'. The machine is equipped with a touch screen, and users can choose cosmetics according to the interface. At the same time, the vending machine also has beauty and makeup skills, short video playback and interactive functions. This idea of u200bu200bPui Lingfei also caused netizens to take photos and forwards on social networks. On Weibo, consumer reviews such as 'I can't stand it, it's too cute and too cute' and 'I'm going to the airport to take pictures' have made enough topics for Pui Lingfei. In the same year, Chanel launched a mascara vending machine at Selfridges in London for the promotion of new mascara. Allegedly, the coins used to purchase products on the device must be tokens with the Chanel LOGO printed on it. Such brand placement has given Chanel tokens the dual value of shopping and collection. In fact, Chanel is not the first to use cosmetics vending machines as a means of promoting new products. As early as 2010, CK one perfume cooperated with cosmetics chain Sephora to launch perfume vending machines in France, the United States and other places. The new 15ml CK one perfume was neatly placed in vending machines and sold in subway stations. Many passersby stopped to watch. Obviously, whether there is an actual transaction or not, this kind of communication and creativity has deepened the brand's reach among consumers to some extent. The domestic men’s skin care brand Ta Energy also carried out a campus brand promotion using cosmetics vending machines as a tool last year. Vending machines equipped with Ta Energy men’s skin care products were set up in major universities across the country. Consumers can scan the code through WeChat. Receive the use equipment. For young people who love new things, the attraction is indeed not small. For some consumers, no service is the best service. In response to the natural resistance of some consumers to BA 'routinescommunication. As daily consumables, cosmetics have huge profit margins. It is undoubtedly a marketing model for operators to match cosmetics with vending machines. Guangdong is a professional self-service equipment supplier, integrating Ru0026D, production, and sales. Our company can develop customized and mass-produce various styles of vending machines for customers in various industries to help operators develop emerging channels in the retail industry. The above article is provided by a vending machine. Please mark the reprint. Previous article: New Army Service Agency The first vending machine is stationed in the barracks