Consumer demand analysis, the key to success in the vending machine industry in the future

Japan has many differences from other countries, one of which is high-density vending machines. According to statistics, there are about 5.2 million vending machines in Japan. According to population projection data released by the Ministry of Internal Affairs and Communications in 2017, as of October 1, 2016, including foreigners in Japan, the total population of Japan was 127 million. . This means that an average of 24 people use a vending machine. These machines can be said to be an important part of daily life in Japan. Starting from the appearance of the first vending machine in Japan in 1888-cigarette vending machine, its functions and product types have been continuously improved. In addition to common beverages, potato chips, and cigarettes, there are also change, rental videos, and tapes. Self-service sales of newspapers and tableware are called '24-hour micro supermarkets.' You can even live on the vending machine all day without going out. Not only can you buy fruits from vending machines, but there are also many hot drinks to choose from. Even if you want to eat cooked food, Japanese vending machines are by no means only instant noodles. You can buy hot oden, seaweed roll sushi and even delicious bento, and they are available 24 hours a day, so that people can buy what they want at any time. Things are convenient, fast, and immediately desirable. In all fairness, vending machines are really convenient, and they are a very large and potential market. However, as a neighboring country of Japan, after many years of appearance in China, vending machines have not received good market feedback. What's the reason? Traditional vending machine systems have hidden various operational risks, immature payment models, single product types, unreasonable prices, and single payment methods. However, vending machines that are not smart enough make the domestic public not optimistic about the market, showing a phenomenon of 'hot outside and cold inside'. As the new retail era is approaching, to break this shackle, simple installation of modules and payment by scanning codes cannot enhance the competitiveness of enterprises. Innovations should also be made from three aspects: First, we must grasp consumer demand ahead of time. In the past, companies wanted to grasp consumer demand, often relying on personal experience and wisdom, but it was not accurate. Nowadays, under the influence of factors such as the Internet, big data, Internet of Things, artificial intelligence, etc., when companies understand consumer demand, they can use big data to analyze and estimate. The sources of this big data are diverse: it can be corporate data or social data. Secondly, it can quickly match consumer demand. In the past, traditional vending machines matched consumer demand, which was to put products on the shelves, what was sold to make up for, and products were updated slowly, and it was impossible to know the real needs of consumers. The new generation of intelligent vending machines innovate from mature international market experience. In response to the random consumption of different consumer groups in different scenarios, different products and commodities are launched, and the matching method is more accurate, which greatly improves the single-point efficiency and operation capability of the vending machine. Then it is necessary to continue to provide added value. The future of retail lies in continuously meeting the individual needs of consumers. When consumers' consumption behavior can be digitized, it can be tracked and analyzed. The real-time collection and real-time analysis of consumer consumption data can better serve users. Then through the promotion activities on the equipment, more brands are promoted to enhance brand awareness, and finally achieve the circulation and communication capabilities that drive upstream brands, so that brand owners can truly connect with consumers. Long-term commitment to production research and development in the field of automatic vending, and strive to create a new generation of intelligent vending machines that meet market needs. Nowadays, as one of the important roles in the new retail scene, smart vending machines have taken the lead in the development of the new retail industry in terms of saving rent and labor costs and quickly laying channels. I believe that in the future, '' vending machines will be favored by more and more brands, and contribute their own strength to the development of the domestic vending machine industry. The above article is provided by the price of the vending machine. Please mark the reprint. Previous article: Cosmetic vending machine opens up a zero social shopping experience