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Chow Tai Fook launches jewelry vending machine, attracting many customers to try new things
Recently, Chen Shichang, executive director of Chow Tai Fook Jewellery Group, said in an interview with the media that due to the impact of C0VID-19, mainland sales stores have pushed 50% to 60% to work flexibly, and some employees work from home. The company has successively launched 'Cloud Business 365' and 'My Zhiying' online sales platforms to develop new sales channels other than physical stores, and encourage employees to use new technologies to recommend suitable products to customers. Vending machines are also another battlefield for Chow Tai Fook. Li Zhanhu, the relevant person in charge of the media department of Chow Tai Fook Jewelry China, told reporters that the company focused on launching and deploying vending machines in the southwest region and Shenzhen North Railway Station. Customers buy jewelry just like buying drinks on a vending machine, and they can try them on for 30 minutes. If you are satisfied, you can scan the QR code on WeChat to pay for the purchase. At present, they have deployed 50 jewellery vending machines in some airports, high-speed railway stations and shopping malls in the mainland. Each vending machine has an average monthly sales of 50,000 yuan, and 50 sets have 2.5 million yuan a month. Picture: Chow Tai Fook Jewelry Vending Machine attracts many customers early adopters, turning it into a retail store. At Shenzhen North Railway Station, the reporter saw the Chow Tai Fook Jewelry Vending Machine. The customer Ms. Zhou tried to wear a price of 1477 yuan through WeChat scan code. She felt that the craftsmanship and price were more suitable for her fashionable hollow tile pure gold necklace. She tried it on first, and it felt pretty good, so she decided to buy it with WeChat payment. She told reporters that she felt that the Chow Tai Fook vending machine was very convenient. You don't need to go to its specialty store, you can try it on yourself, and the price is not expensive. The above information is shared by vending machines and reprinted, please mark the previous post: Retail revolution under the epidemic: unmanned vending machines have become a new consumption scene.