Challenges and opportunities coexist. Analyses the vending machine industry wins

No one from the vendor industry at home get great progress in recent years, from the beginning of selling drinks, 'all things to sell up to now, the vending machine has experienced its own highlights. Especially in recent period of 'no contact retail' hot, further sped up the development process of the vending machine. According to expert analysis, domestic no vending machine industry scale and production will continue to maintain double-digit growth, contrarian growth will amount to about 35%, far higher than the traditional department stores and supermarkets, it is obvious that the vending machine industry a bright prospect in the future. So, of vending machine industry encountered what challenges and opportunities? Domestic the vending machine is developing very fast, but I still have a lot of market should be developed. But at present, there are a lot of factors, restricts the further extension of the vending machine. For now, the vending machine industry encountered challenges are small: 1. Vending machine ownership is low, compared with developed countries abroad, laying degree is far from enough. And vending machine sales output value proportion in the total retail sales is not high, in the edge position for a long time; 2. Single vending machine models, the main market still is given priority to with drink machines, small food is complementary, other commodity category development degree is very low, cause can be automatically sell commodity category is single; 3. Artificial, point the rent cost is high, the single business model, and the professional industry talent shortage, difficult industry development; 4. Mass reproduction cost huge, heavy industry assets, industry leaders, driven by a lack of capital development limited. With so many challenges, how to break through the vending machine industry, to achieve the rapid, healthy and stable development? Personally think, keep continuous innovation ability is the right direction, can be ridden in a tougher market, forward. So, innovation is a big concept, specific how to fall to the ground? 1, innovation, respect for diversity and multi-level demand vending industry development up to now, facing the market situation is very complicated. From the morphology of the product to the service mode, from the consumer relationship building in the business model design, innovation needs to accept different points of view collisions, diversified, multi-level tolerance and innovation, the pursuit of a more scientific development road, with expansion of transverse and longitudinal dig innovation ability, is the development direction of industry really. 2, attaches great importance to the efficiency market fast changing, innovation needs to pay attention to efficiency. Have a good idea, will be implemented immediately, you know, today's new idea, tomorrow will produce a lot of the same strategy. To assess whether an innovation is a good innovation, we can more efficiency depends on whether the innovation to create value for customers, create value for the enterprise. 3, innovation needs to focus on consumer demand in today's society of the main consumption has gradually become 90, 00 after, this is a generation of growth in the information era, they have a higher request for the service. In such cases, whether equipment manufacturers or operators need to dig deeper into their needs to launch products and services, satisfy the personalized pursuit and accept the new consumption idea, keep following the crisis of consumer demand and innovation consciousness, to have the opportunity to survive in the competitive market. 4, the essence of clear innovation should first be clear: the ultimate goal of innovation is a win-win, rather than a malicious competition. So many companies often intentionally or not, will compete to be the purpose of innovation, always think about to conquer the opponent, the thought pattern is too small, often walk far. Innovation requires common ground, need tolerance, tolerance, need more symbiosis coexist, vending industry today. The vending machine industry is promising, but also want to face up to meet the challenges at present. Industry since the vendor should be unyielding, eternal innovation to the vending machine new community back to life, also can only through the winter, unity, bulk usher in a new chapter in the development of the vending machine.