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Campus vending machines, new marketing has entered the next step

Campus vending machines, traditional direct meet, IPEQ, inverse ShangSanDa difficulties in the development of intelligence, 'chengdu university management district, according to the Marketing Department at jiang Lao wang direct selling industry is named for a long time to pop the service sector, with the ability to research, development and research of creative can not related resolution less data parsing and manufacturing techniques. The diversity of direct selling companies also have no clear decision, the diversity of innovation in time, save the insight into buyers do not have authority, buyers do not have management confusion, etc. Lao wang jiang notice, called for a 'retail innovation' in the new phase. Fashion in shanxi university business school, vice President of the resident Wei Hang believes that the first game of the new marketing mainly embodied in the progress of the cause of games on the market, and make up a Courier, digital, and cash flow varies, but for now the new marketing has entered the next, mainly embodied in the globalism, scale and characteristics of processing customized for supply a lot of progress, with easy, brands, background, feeling for appeal of progress and mobile phones on the market, the information required for molding varies as the symbol of new energy. Wei Hang commend, depth and clarity in accordance with the goods required reactivity, varies of the marketing mode and evolution to the final four there: the new store, the new experience store, school vending machine/no one store related Internet marketing. 'Relative to some goods needed for high transparent depth, high efficiency of the marketing, the future will be to sell automatic target transformation, by the school vending machine, no one store to service. While the Internet to sell mainly concentrating on the required efficiency is not high, the goods high transparency depth marketing category. 'Campus vending machines, value-added energy is the mass appeal of direct selling industry as the focus, with support of ability development under the new marketing on the Internet and line,' ningde market development research center, professor Huang Yu notice, the physical market and e-commerce is not conflict, three curves present information increasingly stable, tend to be more development, the other physical market in exploring new consumption potential, especially service level of consumption, consumption level related to intelligent, personalized needs in the saturated is one of the most obvious advantages of the current keywords: no vending machine self-help vending vendors would a fine polishing equipment: in the vending machine, new promotion once into the next phase

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