Briefly on the income method of vending machines

Do you know how vending machines make money? 　　 Vending machines are the originator of unmanned sales. They appeared in the 1970s. The earliest rise was in Japan, where rent and labor increases contributed to the rapid development of industry. At present, there are as many as 5 million vending machines in Japan, with an average of 24 vending machines per person.　　 At present, China is at a similar stage to Japan at the time, but China, with a population of 1.4 billion, had only about 200,000 vending machines in use by the end of 2016. Compared with developed countries, the market space is huge.　　 may be in response to the call of'new retail'. This store has been particularly fierce in the past two years, because the data in 2014 was less than 100,000 units nationwide.　　 The vending machine industry chain involves a wide range of areas, including: sheet metal, accessory manufacturers, manufacturers, operators, electronic payments, beverage manufacturers, software development, etc. After more than ten years of development, the industrial chain has become quite mature.　　 There are many vending machines in China, and the number one brand is strong and influential in the industry. Currently, new companies are springing up like mushrooms. Under the impact of the new era, old manufacturers have also begun to attach importance to the research and development of new products.　　How do vending machines make money? 　　The main income includes retail revenue, external advertising revenue, and revenue from display fees collected from some suppliers. Operating costs mainly include commodity procurement and distribution, point rent, machine depreciation, labor costs, etc.　　Retail revenue is easy to understand, that is, to earn the difference in product gross profit. The display fee is the practice of traditional supermarkets, because vending machine space is limited, and the products of the supplier on the shelf have to charge an entry fee (change one if you don't give it, mainly for disadvantaged suppliers). Advertising revenue comes from the fuselage and APP, which is easy to understand, but there are also doorways.　　 The actual sales of vending machines placed in subway stations, commercial centers, scenic spots and other public places are limited. Because in these open spaces, consumers often pass by in a hurry. In addition, the current urban retail outlets are very dense, and the increase in sales volume will be limited. The vending machines in these places are largely to collect advertising costs.　　 The retail revenue of vending machines mainly depends on relatively closed channels such as office buildings, factories, schools, and hospitals. This has some things in common with the unmanned shelf selection in a closed space, but the unmanned shelf needs to be more refined.　　 The main purpose of launching vending machines is to sell products. The income from display fees and advertising fees is actually not high.　　 Because the site rents of subway stations and commercial centers are also high, and the operation of vending machines is a heavy asset (single maneuverability is no more than 20,000), it cannot support the large-scale launch of vending machine companies. Putting in a closed space is the mainstream idea of u200bu200bvending machines now, which is also the reason why it is not common at present.　　 This article is organized by the price of vending machines, this article does not represent the point of view of this site Previous article: Do you know what are the advantages of unmanned vending machines?